5 Statistics That Will Change The Way You Market Your Business

When it comes to online marketing, long-term investments will always generate more revenue than short-sighted campaigns. Building an online presence doesn’t happen overnight, but the payoff is huge. If you haven’t begun investing in content writing, these numbers might be enough to inspire and motivate you! 

1. 81% of people perform some type of online research before making a large purchase.

The importance of having positive writing on the web about your product or service can’t be overstated. Creating content about your business will allow you to take control of your online space, show potential customers what you want them to see, overshadow negative reviews, and keep customers from bouncing. The more web content you have out there the more likely potential customers are to come across your writing. Consistently creating online content will build the availability of your writing on search engines. Content Cucumber is a content writing business that produces a blog or piece of web copy for you every business day -- hundreds of potential blogs every year! 

2. 60% of marketers create at least one piece of content each day.

And there’s a reason for this. Content marketing is the most effective way to get your business to show up organically on search engines. 71.33% of searches result in an organic click — It’s no surprise that ads are less attractive to searchers. If you want your business to show up organically when relevant topics are searched, you need web content. It’s important to note that advancements in technology have allowed search engines to understand what content is actually informative and well-written. You need both quantity and quality to show up organically, so invest in content writers that produce quality writing on a consistent basis.

3. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.

This goes back to what was said about the majority of searches resulting in organic clicks. Search engine ads do drive conversions, but they just can’t stack up to the attractiveness of an organic result. Web content is a long-term investment when compared to PPC ads, but it is critical to generating leads. The good thing is that the price per lead is astronomically lower with SEO marketing. Some of the highest-quality content writers will produce content at less than $25 per article.  

4. 92% of B2B marketers leverage LinkedIN over all other social platforms.

Social media is undoubtedly important when it comes to marketing. If you are B2B marketing, LinkedIN is the platform for you. But no matter what the platform you are using, you won’t get anywhere without making posts. Your posts also have to be well written and informative. Hiring a professional content writer to create posts is a great way to make sure that you present yourself and your business as innovative and professional. And because posting content of all kinds is very important, working with versatile, talented writers makes building your online presence efficient, both in terms of time and cost. 

5. 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos.

Original written content is great for a few reasons. Firstly, it is the most effective in terms of SEO. While images and videos can have tags to let search engines know what they are about, they just aren’t as optimizing as text. Text is also king of responsiveness. If you don’t already know, websites that are not responsive take a big hit to their SEO.

Chances are, you’ve noticed the pattern.

Content writing is affordable, effective, and proven to generate revenue. Today, businesses can rarely survive without a strong online presence. For a flat monthly rate, Content Cucumber can replicate having a full-time content writer on your staff. Request unlimited one to two-page projects including blogs, email marketing, web copy, product descriptions and more. Expect next day turnarounds on requests and to never pay a cent more than your subscription fee.


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