Whether you are just starting out, or have been in the marketing game for years, getting acquainted with the vocabulary of content marketing is vital. It plays a role in every aspect of your business. Specifically, when you and your team have mastered the basic principles of marketing, you have a much better shot at creating a compelling brand that endures with customers.
Every time we add a new client here at Content Cucumber, we begin by interviewing them about their company. There’s a few reasons why we do this. We want to understand their story, their message, and their target audience, for example. And we also need to know their goals: what are they looking to get out of content marketing? One of the most common answers that we receive? Everyone wants to increase organic website traffic. Content marketing can have a big impact on web traffic. Clearly, search engine optimization accomplishes this -- and promoting your content on social media and through email newsletters can drive even more visitors to your site.
Social media is a great equalizer for establishing brand authority. Regardless of how large or small your company may be, you can leverage social m...
It’s not breaking news that people spend a lot of time on their phones. Just walk through any public space and the chances that you’ll catch someon...
The fast-paced world of the Internet can be daunting. Fads come and go faster than many of us can keep up with, and we barely have time to Google the hottest new meme before it's gone. We see so much content on a daily basis that it can be hard to filter out the useful, the interesting, and the helpful from all the noise. But ensuring that your product or business stands out from the crowd can be done.
When trying to find information online, few of us venture past the first page of search engine results. For many of us, the cut-off point is even sooner -- Leverage Marketing reports that most web users won’t go past the 5th overall result.
Digital marketing is pivotal to the success of modern companies, as consumers are increasingly relying on the Internet to help them find businesses, products and services. When it comes to digital marketing, however, taking an integrated approach that involves multiple tactics can be the best way for businesses to:
Growing a business online can be tough. There are social media pages to manage, orders to follow through on, and competitors to keep up with. That’s why it's important to make your website stand out. A blog may be your secret weapon.
If you’ve read the New York Times bestselling novel The Outliers you’ve probably heard of the 10,000-hour rule. In the nonfiction novel, Malcolm Gladwell repeatedly claims to become in any field, you need to practice that job or skill for 10,000 hours. This rule stands true for sports stars, musicians, and business leaders. The same concept can be applied to the world of Content Marketing.
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