In 2018, Google reigned as the Search King and kept the SEO community hanging on its every word and update. No one can predict the future, but it’s fair to expect a many notable trends from 2018 to survive into 2019. We’ve got a list of a few things we’re keeping our eyes on in the near future. We hope you consider paying attention, as well.
It seems like every business that’s serious about ranking high on Google and engaging new customers has a blog. Unfortunately, the extent of “content strategy” for many businesses is to target a few SEO keywords without much consideration for the action human readers.
Trade shows are a great way for you to learn more about your industry. Exhibitors who attend trade shows have the opportunity to network with others, meet potential new clients, and build connections with influential members of the community. Meanwhile, attendees get an inside look at innovative new products and services, access to informative and interactive workshops, and the chance to learn from exhibitors and industry experts.
Content writing is one of those things you think you should do, you may even know you should do...and still don’t. You’re only human, after all, and it’s not like you have a virtual army of writers ready to help you produce content whenever you ask for it.
Whether you are just starting out, or have been in the marketing game for years, getting acquainted with the vocabulary of content marketing is vital. It plays a role in every aspect of your business. Specifically, when you and your team have mastered the basic principles of marketing, you have a much better shot at creating a compelling brand that endures with customers.
Every time we add a new client here at Content Cucumber, we begin by interviewing them about their company. There’s a few reasons why we do this. We want to understand their story, their message, and their target audience, for example. And we also need to know their goals: what are they looking to get out of content marketing? One of the most common answers that we receive? Everyone wants to increase organic website traffic. Content marketing can have a big impact on web traffic. Clearly, search engine optimization accomplishes this -- and promoting your content on social media and through email newsletters can drive even more visitors to your site.
Social media is a great equalizer for establishing brand authority. Regardless of how large or small your company may be, you can leverage social m...
It’s not breaking news that people spend a lot of time on their phones. Just walk through any public space and the chances that you’ll catch someon...
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