The Greenhouse

Ecosia: A Search Engine That’s Changing the World

Ecosia: A Search Engine That’s Changing the World

Due to growing concerns about the environmental impacts of climate change, millions of individuals have made efforts to “go green” in their daily lives. You’re probably aware of small changes you can make to reduce your carbon footprint, like using reusable shopping bags instead of plastic bags, but did you know that simply switching your search engine can benefit the environment?

Helpful Ideas for Your Next Blog Post

Helpful Ideas for Your Next Blog Post

With a quick Google search, it appears that every entrepreneur, business owner, pet owner, student, and parent has been encouraged to start their own blog. According to one recent statistic, over 4 million blog posts are created every day! How exactly is a small business supposed to compete with this ridiculous amount of online traffic?

Social Media Tips for Small Businesses

Social Media Tips for Small Businesses

Most small business owners know that social media can be a powerful marketing tool, but you might still have questions about how to get started: How can you devote time to social media while you’re also putting in 50+ hours a week at your startup? How do you come up with new ideas for content? What social media platforms should your business use? This guideline will address these concerns faced by countless entrepreneurs while giving you all the tools you need to improve your social media presence in no time. Ready to get started?

Why is Content Marketing Important?

Why is Content Marketing Important?
In January 2019, Statista reported that the global digital population, which represents active internet users, exceeded 4 billion people. With such a massive worldwide market, businesses have had to completely revamp the way they market themselves in order to appeal to shifting customer demands. In fact, the most successful online retailers have realized that the key to attracting and retaining loyal customers is creating ads that people actually want to see.  

Do These 10 Things to Prep for Traffic and Conversion Summit 2019

Later this month, over 6000 attendees will converge at San Diego, CA for Traffic and Conversion Summit 2019. This event is the largest marketing event in North America, so naturally, Content Cucumber will be there, ready to tell the best brains in the biz about our strategy for effective content marketing!

What Do Your Clients Want to Read?

What Do Your Clients Want to Read?
It seems like every business that’s serious about ranking high on Google and engaging new customers has a blog. Unfortunately, the extent of “content strategy” for many businesses is to target a few SEO keywords without much consideration for the action human readers. 

Thinking About Trade Shows? Here are 12 Fun and Practical Ideas!

Thinking About Trade Shows? Here are 12 Fun and Practical Ideas!
Trade shows are a great way for you to learn more about your industry. Exhibitors who attend trade shows have the opportunity to network with others, meet potential new clients, and build connections with influential members of the community. Meanwhile, attendees get an inside look at innovative new products and services, access to informative and interactive workshops, and the chance to learn from exhibitors and industry experts.

Why did this Content Company stop Writing Content?

Why did this Content Company stop Writing Content?
Content writing is one of those things you think you should do, you may even know you should do...and still don’t. You’re only human, after all, and it’s not like you have a virtual army of writers ready to help you produce content whenever you ask for it.

The Ultimate Guide to Building Brand Authority

The Ultimate Guide to Building Brand Authority
Brand authority is a term you have likely seen before...but how exactly does one go about building a brand that can be trusted?

10 Content Marketing Terms Every Marketer Should Know

10 Content Marketing Terms Every Marketer Should Know
Whether you are just starting out, or have been in the marketing game for years, getting acquainted with the vocabulary of content marketing is vital. It plays a role in every aspect of your business. Specifically, when you and your team have mastered the basic principles of marketing, you have a much better shot at creating a compelling brand that endures with customers.

The Ultimate Guide to Content Marketing for E-Commerce

The Ultimate Guide to Content Marketing for E-Commerce
Every time we add a new client here at Content Cucumber, we begin by interviewing them about their company. There’s a few reasons why we do this. We want to understand their story, their message, and their target audience, for example. And we also need to know their goals: what are they looking to get out of content marketing? One of the most common answers that we receive? Everyone wants to increase organic website traffic. Content marketing can have a big impact on web traffic. Clearly, search engine optimization accomplishes this -- and promoting your content on social media and through email newsletters can drive even more visitors to your site.

Organic Marketing 101

Organic Marketing 101
Whether you’re keeping up with the latest in online marketing or strolling through your local Farmer’s Market, organic is the latest buzzword. Whil...