Lauren
If you’ve spent any time on social media, you have likely seen at least a dozen different memes. While memes might seem like they are just a silly trend, a growing number of businesses have started incorporating memes into their content marketing strategies and finding great success.
When used well, memes can offer a host of benefits for your business:
- Increased engagement
- Stronger social media presence
- Enhanced brand awareness and loyalty
- Boosted conversion rate
Memes allow brands to capitalize on trends based on pop culture in a way that is accessible and affordable, and they help brands share content and engage with their audiences in a way that would cost a considerable amount through traditional marketing channels. Because memes are sharable, recognizable, and easy to digest, they have the potential to significantly help your brand.
However, just because using memes can help businesses grow does not mean that posting just any meme will do.
Use one without doing research and you might offend or alienate your audience.
Pick one that is old and you risk looking out of touch.
Use one incorrectly and you might confuse your audience.
Using Memes
If you want to use memes as a part of your business’ paid or organic marketing strategy, here are some best practices that you should keep in mind:
- Set clear guidelines: Make sure before any member of your marketing team posts any memes, they check the image rights, verify that the meme is appropriate, and have a clear understanding of the implications and meaning of the meme.
- Keep your target audience in mind: You do not want to post memes that your target audience doesn’t understand or memes that they might find offensive.
- Stay relevant: Any memes you post should ultimately help your audience better connect with and engage with your brand. Random memes are not ideal.
- Choose the right meme: It will always be best for you to use a meme that is popular and well-understood. If your meme is too niche, it won’t achieve its purpose.
- Switch things up: Sometimes you should repost user-generated memes, sometimes you should create your own, sometimes you should solicit memes through a meme-creating contest.
- Create other content: Memes can help enhance your marketing, but they should never completely replace your content marketing altogether.
- Don’t overdo it: Memes are great, but you do not need to post multiple memes multiple times a day in order to reap their benefits. Remember, you are a brand, not a meme account!
If you keep these tips in mind, you will start to see the benefits of using memes in no time!
