Lauren
In today’s competitive job market, anything you do to stand out can give you a leg up over other job applicants. One of the best ways to improve your chances of getting a high-paying marketing job or simply sharpen your digital marketing skills is to take an online digital marketing course.
Even if you already have a bachelor’s degree in marketing, additional certification can be useful for many reasons:
- Continuing education will help you stay on the cutting edge of new trends and changes in the digital marketing field
- Earning certification shows companies that you care about improving your abilities and see learning as an ongoing process
- Completing a course will make your job application look more desirable to hiring committees
- Taking a course will help you learn new tips, strategies, and resources you can use to help your business
While many people hesitate to take additional courses because they are worried they will be too costly, there are plenty of free resources available to help anyone who is interested in learning more about digital marketing.
Here are the best free digital marketing courses you can take to step up your skills:
Coursera- Viral Marketing and How to Craft Contagious Content
What we like about this course:
- Offered by the University of Pennsylvania
- 97% content approval rating from over 12,000 participants
- 4-hour long, flexible course with optional certification
Coursera- Facebook Social Media Marketing Professional Certificate
What we like about this set of courses:
- Offered by Facebook
- 6-month course with 6 courses tailored to Facebook marketing
- 4.9-star rating on Coursera from over 5,000 reviewers
Semrush- Semrush Content Marketing Toolkit Course
What we like about this course:
- Free certification after concluding the course and passing a free exam
- Video lessons with interactive quizzes to test content knowledge
- 3-hour long course led by an expert digital marketer, Ashley Ward
HubSpot- Social Media Marketing Course
What we like about this course:
- 4-hour course with multiple lessons, videos, and quizzes to help you master course content
- Free certification after the successful completion of the course
- Led by expert instructor and HubSpot Academy professor, Crystal King
WordStream- PPC University
What we like about this course:
- Access to free tools like a keyword research tool, a Google ad grader, and a Facebook ad grader
- Specialized instruction in pay-per-click marketing
- Resources for marketers at all levels
If you want to take your digital marketing education to the next level, try one of the five courses above. You’ll unlock countless opportunities, gain new skills, and have fun learning applicable strategies about digital marketing.
