Sydney Randall
Choosing content marketing tools for your marketing agency can be difficult. However, it’s also necessary. In 2022, HubSpot reported that 82% of marketers actively use content marketing.
But how do you know if the tool you have in mind is the right choice for your agency? Not every service has a free trial available, and spending money on a subscription for a tool that doesn’t work for your agency can feel pointless.
We’ve done some searching to help you find the tools that fit what your agency is looking for. Whether it’s SEO research, social media management, or a way to keep coworkers connected, there’s an option for everyone on this list.
Here are some of the best content marketing tools for marketing agencies.
Semrush
It’s no secret that SEO tools are crucial for a marketing agency to be successful.
Semrush is a great choice for an SEO research tool because it has much more to offer – not only does it have SEO-related options available, but it also has content marketing, market research, advertising, and social media tools to fit your needs as a marketing agency.
With key features that include keyword analysis reports, competitor analysis, backlink analysis, social media scheduling, and more, Semrush has practically everything you need to track every aspect of your campaign. The downside to SemRUSH is that it can get pretty expensive, especially at scale. Here are some marketing agency blog topics to help kick off your strategy at no cost.
Referred to as an “all-in-one SEO tool” and a “fan favorite in the SEO community,” it’s no wonder that as of 2020, Semrush has 471,000 active users.
Semrush offers three subscription plans: Pro, Guru, and Business. The Pro and Guru subscriptions are eligible for a free trial, but the Business subscription is not.
Sprout Social
Balancing multiple social media feeds at once for multiple clients can be stressful. Sprout Social is there to help.
Sprout Social is a tool that strives to make social media easier for marketing agencies. With a dashboard that allows posts for multiple social media platforms like Facebook, Twitter, and Instagram to be scheduled all at once, anything is possible.
Calendars and scheduling are two of the main features that Sprout Social provides, but their analytics feature is helpful as well. You can see how your posts are performing on each platform while tracking engagement, conversions, and more.
Sprout Social’s social listening tool makes it a great option for marketing agencies who are curious to see what people are saying about you online outside of your direct mentions.
Sprout Social has three subscription plans: Standard, Professional, and Advanced. Each of the subscription plans are eligible for a free trial.
Screaming Frog
Screaming Frog is an SEO software best known for its SEO Spider, which is described as “a website crawler that helps you improve onsite SEO by extracting data and auditing for common SEO issues.”
Despite its amusing reptilian name, Screaming Frog is no joke. With features like scanning for broken links, analyzing page titles and metadata, discovering duplicate content, and more, the Spider tool is a fast and effective way to upgrade your SEO skills.
Screaming Frog offers a free plan and a paid license option. The licenses purchased can only be used by one user and must be renewed every year.
Slack
Slack is one of the best remote work tools available for internal communication and teamwork. Available on mobile and on desktop, it’s simple to use, and it’s visually appealing.
With a variety of options to chat, including private and public channels, voice and video messages, direct messages, and more, there are plenty of ways to collaborate.
Not only does Slack help get the job done, but the app can also be used in a lighthearted way too. A great way to connect with your coworkers is by creating fun channels to replicate the water cooler talk that remote businesses don’t have.
Here at Content Cucumber, we have channels like #icebreaker and #random to take a moment to have an entertaining conversation or share a few jokes before getting back to work.
Slack offers a free plan and three paid subscription options: Pro, Business+, and Enterprise Grid.
SpyFu
SpyFu is another top candidate for SEO analysis. The name of the tool is fitting – it allows you to “spy” on your competitors and track their analytics and keywords.
In addition to analyzing your competitors, SpyFu also gives users an assortment of other tools to utilize, including organic keyword searching and campaign research.
Whether you’re monitoring your competitor or your own company, SpyFu gives some of the most detailed SEO analyses out there. If you’re interested in getting the most information possible from your SEO tool, it would be a great fit for your agency.
SpyFu has three subscription plans available: Basic, Professional, and Team. A free trial is offered for each of the plans.
Content Marketing Tools: Conclusion
Now that you’ve seen some of the content marketing tools available out there, you’re ready to pick one that checks all of the boxes for your marketing agency.
Any of the tools in our list are a great way to strengthen your content marketing strategy.
Want to learn more about SEO and content marketing? Check out Content Cucumber’s blog for extra tips and tricks!
