Christmas is just around the corner, but have you considered National Flashlight Day, instead?



While most small business owners know the importance of incorporating a blog on their website, staying active on social media, and creating content for their followers and email subscribers, there are some pitfalls that prevent them from making the most of their content creation. If you want to take advantage of the benefits of content marketing, you should make sure…



Way back in 2008, Search Engine Watch published an influential article entitled “ Social Media and SEO — Friends with Benefits?” Clearly, in terms of internet marketing, 2008 is ancient history. (The article even mentions primeval artifacts of the online world such as Mixx, Digg, and Myspace in a short list of the most influential social media sites.) That said, the…