When it comes to marketing your brand, creating a blog with relevant content is key. Companies that provide high-quality content through blog posts receive 97% more links to their website than those who do not, and blog posts are the most shared online content, allowing businesses who blog to see more leads, conversions, and loyal customers. Although many ecommerce businesses…



What Do Your Clients Want to Read?

Categories: Audience, Writing
Published February 1, 2019

Written by Content Cucumber

It seems like every business that’s serious about ranking high on Google and engaging new customers has a blog. Unfortunately, the extent of “content strategy” for many businesses is to target a few SEO keywords without much consideration for the action human readers.  Let’s use a fictional desert parlor called Joe’s Gelatin Joint as an example. Maybe Joe hires an…