Videos, writing, images and social media: the four main types of content and why you should be using them.

Artificial Intelligence (AI) is no longer science fiction. It has become a behemoth in the marketing field, challenging how we provide and use content daily. You may wonder: How will AI affect your content marketing strategy? What kinds of AI-based tools have emerged to create change in the marketing industry? What is AI in Content Marketing? First, let’s define AI….

Learn what content writers do and how they can help your business engage with your target audience!

Curious about content marketing? See what sets it apart from traditional advertisements and how you can capitalize on this powerful marketing strategy.

What Do Your Clients Want to Read?

Categories: Audience, Writing
Published February 1, 2019

Written by Content Cucumber

It seems like every business that’s serious about ranking high on Google and engaging new customers has a blog. Unfortunately, the extent of “content strategy” for many businesses is to target a few SEO keywords without much consideration for the action human readers.  Let’s use a fictional desert parlor called Joe’s Gelatin Joint as an example. Maybe Joe hires an…

The Ultimate Guide to Building Brand Authority

Categories: Brand Authority
Published December 18, 2018

Written by Content Cucumber

Brand authority is a term you have likely seen before… but how exactly does one go about building a brand that can be trusted? Whether you have just started your own business, joined a new team, or are simply wondering what how to strengthen your brand’s image, it is worth familiarizing yourself with the fundamental strategies for building a powerful…