Sydney Randall
Email marketing is a crucial part of digital marketing. According to MailChimp, email marketing can “play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases.” Small and midsize businesses can benefit from a strong email marketing campaign.
Optimizing different types of emails may seem daunting, but it’s actually simpler than you think.
Optimizing Sales and Promotional Emails
For sales and promotional emails, you’ll want to:
- Make sure you have subject lines that encourage your customers to open the email
- Have a recognizable and trustworthy sender name
- Include personalized messaging
- Insert embedded links that give your customers the option to share your email
The optimal frequency for your emails depends on your business, so it’s a good idea to start with a set number of emails at first (for example, two emails per week) and then go from there.
Optimizing Email Newsletters
For newsletters, you’ll want to:
- Include an eye-catching call to action
- Insert personalization
- Use concise language
- Provide an adjusted option for mobile viewing
In 2019, Leadpilot found that around 40% of people are reading their email on a mobile device, so making sure that option is available for your customers is crucial.
In their blog post titled “How Often Should You Send Out a Newsletter?”, Campaign Monitor states that, on average, the best frequency of newsletters is no more than twice a week and at least once a month.
Best Email Frequency and Timing Practices
1. Test Out Your Timing
In 2022, Databox found that 33.3% of marketers said they sent weekly emails, and 26.7% sent monthly emails. Testing out different days and times to send out your emails can be helpful in finding the perfect schedule for your business.
Your timing should be consistent so that you can build relationships with your clients. However, be sure not to send so many emails that you’re spamming them – nobody likes a flooded email inbox.
2. Set Your Schedule
So, now you know that you need to have a routine in place for sending out your email campaigns. Here’s how to schedule marketing emails. If you’re worried about the price, you’re in luck – there’s a variety of free and affordable tools out there to help you start scheduling.
Companies like MailChimp, Constant Contact, and Zoho Mail all offer free plans with the ability to upgrade if needed.
Email Frequency And Optimal Times: Conclusion
The path to a successful email campaign may seem like a tough one, but figuring out your optimal marketing email frequency and optimal email times can lead you to results in no time.
Ready to start your best email campaign yet? Check out our blog for more email marketing tips.
