Lauren
In today’s age, SEO is essential for every business because it can increase a business’s visibility, expand its reach, and generate revenue. When it comes to measuring the success of a business, the bottom line is… well, the bottom line. SEO can help businesses boost their bottom lines by driving traffic to their websites, improving their conversion rates, and allowing them to generate and convert leads.
If you want to increase your sales and help your business thrive online, then your business needs to make building their SEO a priority.
This involves more than simply making sure you use clever tags or include a keyword here or there. Using SEO to increase your profitability involves many factors:
- Keyword research and analysis
- Strategic use of keywords with all of your content
- Using user-friendly design and mobile optimization to simplify the shopping experience
- Creating high-quality, relevant content that provides value to your customers
- Improving the crawlability of your website using best practices that will allow your website to rank higher on search engines’ organic search results
- Increasing the number of touchpoints that will influence your website visitors and their likelihood to convert
- Using social media effectively in order to connect with your target audience
- Learn and implement website elements that influence search engine ranking
While targeting each of these areas and improving your business’ SEO will cost time, energy, and money, the return on investment will be phenomenal.
When you design and implement a good SEO strategy, the revenue you will gain will be well worth any investment you make into building your business’ SEO.
Here are a few ways SEO can help your business boost its profitability:
Increased website traffic
While greater amounts of traffic don’t necessarily guarantee a greater number of sales, increasing your site traffic is an important step for generating revenue. After all, if no one visits your website, you won’t make any sales or earn money from ad clicks.
One of the main benefits of improving your SEO is that it will make your website more visible in the organic search results for different search engines. Considering the fact that organic search results account for 90% of clicks, it’s crucial for your business to focus on SEO.
When your website ranks higher than other web pages, and it is on the first page of search engine result pages, more people will see, and subsequently visit, your website. Less than 10% of people will visit the second page of results after searching a keyword online. If you want more clicks, more website visits, and more sales, SEO is key.
Once your website ranks highly, more people will click to visit your website, allowing you to gain revenue from advertisements and from the percentage of website visitors that will inevitably convert and become strong leads or customers.
Better website traffic
In addition to increasing your quantity of website traffic, good SEO will also improve the quality of your traffic. Although you are bound to make a few sales simply from having a steady flow of traffic to your website, you will see a major difference when your website visitors are a part of your key demographic, eager to make a purchase, and have already connected with your business.
Good SEO allows you to analyze and learn from your competitors so you can provide information and recommendations that will attract your target audience. It also uses tools like Google Analytics to help you sift through data from your existing customers so that you understand who your target audience should be and how you can reach them.
Your SEO strategy will help you target people who are interested in what your business has to offer, and it makes sure that you target them at the right time, so that they are more likely to make a purchase.
Positive online shopping experience
If your website takes too long to load, your website navigation is confusing, or your website is not optimized for mobile users, any traffic that visits your site will bounce and head to another website instead.
You want your website to provide the best possible browsing experience for your target audience so that they will stay on your website long enough to look around and convert. Your SEO strategy can help.
Improving your SEO involves making sure every part of your website is working in a way that will help your users have a positive experience. This means decreased loading times, less HTML, intuitive design and navigation, high-quality content, compressed images, and optimized call-to-action buttons.
When in doubt, check your Google Analytics to see if there are any additional website features that might need to be changed.
When your customers have a positive experience with your website, they will be more likely to visit your website again, spread the word to their friends and family, and spend more time on your website.
Strong SEO can make sure that every aspect of your website is functioning properly and optimally, so that you can increase your revenue.
Improved conversion rate
When someone buys something from your website, it is highly likely that they have had multiple connections with your business beforehand. Whether they have seen and engaged with a post on your social media account, opened one of your email newsletters, visited your website on a previous occasion, or read one of your blog posts, chances are each of your customers has interacted with your brand before.
Good SEO can help create more opportunities for your business to connect with its target audience, and it can make sure these interactions are positive and fruitful.
For instance, building your SEO involves crafting content that is high-quality, relevant, and engaging. This means that all of your content, from your email newsletters to your social media posts to your blog posts, needs to add value to your prospective customers’ lives. This could be through how-to videos, articles that discuss innovations in your industry, Q&A’s that respond to frequently asked questions, or other useful pieces of content that your audience will enjoy.
When consumers realize that your brand has something to offer them beyond just your products and services, they will start to form a connection with your brand and look forward to receiving more content from your business in the future.
Building these connections and a positive reputation will encourage your target audience to continue interacting with your brand until they are eventually ready to make a purchase.
Maintain existing customers
As you continuously work toward gaining new customers, it can be easy to accidentally let your existing customers fall by the wayside.
However, it is far less expensive to retain current customers than it is to gain new ones, and existing customers tend to spend more money. Businesses who can encourage their existing customers to stay connected and return to their websites will see greater potential revenue than those businesses that neglect to reach out to their customer base.
Good SEO helps businesses maintain and retain their existing customers by helping businesses provide a better customer experience, increasing brand visibility so that your customers don’t forget about your business, and ensuring that your business is providing quality content that will keep customers coming back for more.
Although implementing good SEO practices is by no means a simple task, it will pay off handsomely in the long run.
