TJ Vasquez
AI content creation news is all over the internet lately, with users sharing experiences, advice, and opinions on a myriad of different tools and programs. Though the basics of AI are hardly new anymore, the future likely holds many interesting possibilities. As these tools continue to develop, the future of AI will take on new frontiers.
Read on to learn more about the current AI landscape as well as what the future may hold.
Today’s AI Content Creation Landscape
Several businesses have adopted artificial intelligence for content creation in recent years, and that number is likely going to increase over time. AI adds such convenience to many elements of content creation that their implementation saves time and produces higher-quality content.
In terms of the processes that AI simplifies for content creators, the following tools are the most commonly used:
- Grammar/Spelling Checkers
- Summarizing Tools
- Drafting and Structuring Tools
- Readability Checkers
- AI Image Generators
- Project Management Tools
- Content Narration Tools
- Social Media Generators
Examples of Professional AI Content Creation
Even big name businesses are currently using artificial intelligence for content creation. As these tools evolve, it’s likely that the number of companies that use them will grow in turn. For now, let’s take a look at three corporations that already use AI.
- The Orlando Magic NBA team uses AI to create customized business emails and in-app correspondences with ticket holders and fans.
- DigitalSTORM uses AI programs to provide customer support and to send real-time status updates via email.
- The LA Times has artificial intelligence programs that pen many of its fact-based articles. This frees the writing team so that they can participate in more engaging work.
What Does the Future Look Like?
One of the most common questions that comes up in relation to AI and content creation is whether artificial intelligence will eventually replace human workers.
This is unlikely. These tools have certainly become increasingly popular due to the conveniences they present. Despite this, there are many elements of many processes that only humans are able to perfect. Take written AI content, for example. While AI is skilled at presenting an idea in an organized article, the same machines are not as efficient at making that content sound organic. Returning to the LA Times and their AI usage, the editing team almost certainly reviews each AI-written article to fine-tune it before it’s published.
Given that the information in AI content creation is intended for humans, the majority of written pieces would benefit from varying levels of human intervention. Many AI content generation algorithms typically produce repetitive, one-dimensional content. As such, some of the finer human touches are a must if the end goal is engaging, entertaining work.
People and AI can work together, and the likelihood of this partnership is quite high in the near and distant future of AI. As time progresses, the highest-quality content will very likely be produced by content writers using their emotions and creativity after using AI writing tools to generate ideas on a large scale.
Overall, this is good news for content creators, namely marketers and writers, who worry about the potential impact new AI technologies will have on the security of their careers.
The Future of AI Content Creation in Marketing
AI technologies, such as ChatGPT, will most likely become an essential component of the content creation process as their popularity grows and their development evolves. Think about it in the context of essay writing back in school. Teachers would often have students create several drafts of an assignment before it could be considered ready to grade.
In scenarios like these, AI would serve as an assistant that’s tasked with creating the first draft of the essay for you. The program collects the information that has to be covered in the content and organizes it in a way that makes sense. Once the AI has a structured draft completed, you’d take over. Using the draft provided, you’d revise and edit your content so that it truly reflects the message you’re trying to convey.
Implementation Tips
If you’re a business owner thinking about how to adopt AI in your company’s content creation strategy, take your first steps with the following tips.
- Research Your Options: Spend time with your team evaluating the capabilities of AI so that you’re well aware of what these programs can and cannot accomplish. Then explore the options that align with the goals you’re trying to achieve.
- Discover the Value of AI: Based on your research, determine whether one or more AI programs are going to prove valuable for your business. Find out how much implementation will cost and whether those costs will be offset by the benefits the tools promise.
- Determine the Capabilities of Your System: Check with your IT team to determine whether your current system can support the AI tools you want.
- Integrate and Test: Plan training, including training timelines, then begin rolling out the company-wide introduction of your new program. Test outcomes throughout the implementation period.
- Refine Your Programs: Based on the outcomes of your analysis, you’ll want to refine your AI tools periodically (ex: scaling up, removing features your team doesn’t use, adding new training outcomes, etc.).
Easy Places to Start
If you want to get ahead of future trends, start implementing AI tools into your business processes today. Here are a few easy tools to introduce to your team.
- Juno – for SEO strategizing and content creation
- Grammarly – for content editing
- Hemingway – for readability scoring
- Hootsuite – for social media
- Sparktoro – for audience analysis
Artificial intelligence programs are designed to make human life easier through their many functions and features. They enhance the quality of human work and as these technologies continue to roll out, content creators will likely find themselves enjoying the benefits of this new partnership.
Stay tuned for more on AI and how it stands to change the content creation process for the better. While you’re at it, take advantage of the future today and try Juno for easy content creation and SEO strategizing. It’s a free tool that offers content creators a 10-part content strategy in minutes, plus blog post drafts, outlines, newsletter emails, meta descriptions, and social media blurbs.
