Way back in 2008, Search Engine Watch published an influential article entitled “ Social Media and SEO — Friends with Benefits?” Clearly, in terms of internet marketing, 2008 is ancient history. (The article even mentions primeval artifacts of the online world such as Mixx, Digg, and Myspace in a short list of the most influential social media sites.) That said, the…



Whether it’s a twenty character tweet or a professional mission statement, strong writing is crucial to effective social media marketing. But what exactly is “good” writing? The answer is more complicated than most people (content writers included) realize. Here’s a couple of interesting examples to consider: When motivational speaker Robin Sharma tweeted his inspirational phrase “don’t live the same year 75 times and…



Four in five Americans use social media — as do nine in ten American businesses. The marketing opportunities that free information sharing platforms offer are obvious. But this article is about more than just business. Let’s talk about the global impact of the social media revolution. RAPID COMMUNICATION The invention of the telephone. The rise of the printing press. The construction of…