An inconsistent or outdated brand voice can lose you your audience. If you haven’t given your company’s voice much thought recently, then there may be some work ahead of you!

Curious about content marketing? See what sets it apart from traditional advertisements and how you can capitalize on this powerful marketing strategy.

Fake News: How Does It Affect Us?

Categories: Social Media, Writing
Published May 30, 2019

Written by Content Cucumber

In a world of clickbait articles and sensationalized reports, it can be easy for people to dismiss any information they don’t agree with as “fake news.” Although there are sources that may be more credible than others (your local news channel vs. your Facebook feed, for instance), the widespread distrust of the news media in general has made it increasingly difficult for our nation to effectively communicate about issues that impact all of us.

Kittens, the Internet, and Kittens on the Internet

Categories: Social Media, Writing
Published May 23, 2019

Written by Content Cucumber

Full disclosure: this article is going to discuss the grammar of online content. I know this doesn’t quite meet Buzzfeed levels of entertainment, but I firmly believe that everyone who uses the internet desperately needs to brush up on their writing skills. Also, in a sincere effort to make this dry topic a little more appealing, I’ve included some photos of adorable kittens to illustrate my points.

Social Media Tips for Small Businesses

Categories: Business, Social Media
Published March 27, 2019

Written by Content Cucumber

Most small business owners know that social media can be a powerful marketing tool, but you might still have questions about how to get started: How can you devote time to social media while you’re putting in countless hours for your startup? How do you come up with new ideas for content? What social media platforms should your business use?…

Why is Content Marketing Important?

Published March 25, 2019

Written by Content Cucumber

In January 2019, Statista reported that the global digital population, which represents active internet users, exceeded 4 billion people. With such a massive worldwide market, businesses have had to completely revamp the way they market themselves in order to appeal to shifting customer demands. In fact, the most successful online retailers have realized that the key to attracting and retaining loyal customers…

INTRODUCTION Every time we add a new client here at Content Cucumber, we begin by interviewing them about their company. There’s a few reasons why we do this. We want to understand their story, their message, and their target audience, for example. And we also need to know their goals: what are they looking to get out of content marketing?…

Social media is a great equalizer for establishing brand authority. Regardless of how large or small your company may be, you can leverage social media to increase audience engagement, share your message, and ultimately drive sales. If you haven’t yet started investing in your brand’s social media presence, it’s never too late. Social media can be daunting, but you’re not walking…

Why Invest in Organic Marketing?

Published October 15, 2018

Written by Content Cucumber

It’s no secret that the world’s top social networks have been making it harder and harder for users to see content from the businesses and brands they follow. The meticulously curated feeds of Facebook, Twitter, and Instagram mean that many companies struggle to reach more than a tiny fraction of their followers when they post to their social platforms. Social…

It’s not breaking news that people spend a lot of time on their phones. Just walk through any public space and the chances that you’ll catch someone’s eyes laser-focused on the screen in front of them is more likely than not. In fact, ComScore’s 2017 Cross Platform Future in Focus report suggests that the average American adult spends two hours and 51…