Holiday season is in full swing, and that means it’s time to start sending out the classic holiday emails. It may seem nearly impossible to write something about the holidays without offending someone. Here’s how.

Holiday newsletters offer a unique opportunity for you to connect with customers and offer them irresistible deals, but you have to get creative to see conversions. Learn how to create high-converting holiday newsletters.

Many content marketing channels have declared content is king. They also mention optimizing your website for the user experience (UX). However, they never fully explore what UX means for content marketing. In the time of Seamless deliveries and online workout classes, people have higher expectations for amazing user experiences. Using UX design with your content marketing is important. Adobe reports…

A content audit is the one type of audit you shouldn’t fear. And it’s high time you scheduled one.

An inconsistent or outdated brand voice can lose you your audience. If you haven’t given your company’s voice much thought recently, then there may be some work ahead of you!

How to Define Your Online Audience

Published October 9, 2019

Written by Content Cucumber

Understanding your online audience is an important step in reaching marketing success. To be successful though, you need to know your online audience. Good content means knowing how to target your content properly for your online audience. This post will teach the steps to define your online audience. Why Is It Important to Define Your Online Audience? Great content can…

Internet marketing is one of the most cost-effective and powerful ways to reach your target audience. Learn about why internet marketing is so effective and how you business can leverage internet to build your brand.

Learn what content writers do and how they can help your business engage with your target audience!

Why write a blog?

Published October 2, 2019

Written by Content Cucumber

In this day and age of social media and other emerging novelty platforms, it’s hard to make your business stand out. Blogging may seem outdated, but it is still a useful tool if you are blogging for business. In fact, according to HubSpot, companies received a 55% increase in visitors when they blogged frequently.  Blogs remain a powerful tool to…

How to Write a Product Description That Doesn’t Suck

Categories: Marketing, Writing
Published June 27, 2019

Written by Content Cucumber

People tend to be pretty unimaginative with product descriptions. The standard outline is a quick bullet-point list that highlights the product’s main specs. And while that’s a good start, it’s not going to boost your site’s SEO power or convert more customers. It’ll just be another unremarkable list in the vast sea of lackluster product descriptions.