How to Define Your Online Audience

Published October 9, 2019

Written by Content Cucumber

Understanding your online audience is an important step in reaching marketing success. To be successful though, you need to know your online audience. Good content means knowing how to target your content properly for your online audience. This post will teach the steps to define your online audience. Why Is It Important to Define Your Online Audience? Great content can…

Inform, Entertain, and Inspire: 3 Guiding Principles for Business, Writing, and Beyond

Categories: Business
Published September 17, 2019

Written by Content Cucumber

If you’ve been on this blog before, you’re probably familiar with the Content Cucumber mantra: “Inform, entertain, and inspire.” However, as writers, we realize that our quick 4-word summary doesn’t really convey the true passion we have for these values.

What the Heck is Content Cucumber?

Published May 21, 2019

Written by Content Cucumber

Take a second and picture yourself scrolling through Netflix, searching for the perfect show to binge-watch this week. I’m not talking about blasé “Netflix and chill” content; I mean high-quality productions that you actually want to pay attention to.

After skimming through seemingly hundreds of low-budget horror movies and cringe-worthy sitcoms, you might finally stumble upon a hidden gem that you thoroughly enjoy… but wouldn’t it be easier if these awesome shows appeared automatically? Or if the entirety of Netflix was customized for your exact specifications?

After a number of heated arguments and disagreements about sharing customer data, the official divorce between Shopify and Mailchimp will commence on May 12. Once the previously inseparable couple decides to part ways for good, it’s up to users to decide for themselves which service they want to keep. Since it can help to know that there are plenty of other…

Are Seth Godin and Neil Patel the Same Person?

Categories: Business, Shoutouts
Published May 8, 2019

Written by Content Cucumber

Think about it. Godin and Patel are both bald marketing geniuses. They share similar passions and strive to inspire entrepreneurs around the globe. But do you ever wonder how they achieved such success? Or why these like-minded marketers have never collaborated together on a project? The only logical explanation for their combined success is that they are secretly the same…

In a press release published back in January, Amazon proudly announced that millions of small and medium-sized businesses from over 130 countries utilized the platform in 2018. Amazon reported that thousands of retailers were able to dramatically increase their profits and attract countless new customers after choosing to sell on the massive online store. However, despite Amazon’s glowing self-assessment of its services,…

Can a Small Business Benefit from a Case Study?

Categories: Business
Published April 19, 2019

Written by Content Cucumber

Countless enterprises, including Netflix, Apple, and Pandora, benefit from case studies every year. Mega-corporations frequently share success stories about how they improved their products, solved customer complaints, or fixed an issue within their company that was affecting their clients. The popularity of the case study method among major companies proves that this type of marketing can be highly effective for increasing customer loyalty…

Social Media Tips for Small Businesses

Categories: Business, Social Media
Published March 27, 2019

Written by Content Cucumber

Most small business owners know that social media can be a powerful marketing tool, but you might still have questions about how to get started: How can you devote time to social media while you’re putting in countless hours for your startup? How do you come up with new ideas for content? What social media platforms should your business use?…

INTRODUCTION Every time we add a new client here at Content Cucumber, we begin by interviewing them about their company. There’s a few reasons why we do this. We want to understand their story, their message, and their target audience, for example. And we also need to know their goals: what are they looking to get out of content marketing?…

If you run a business, you likely believe very deeply in your product. This is no doubt important. After all, who could possibly better advocate for you than…well, you? Sadly, believing in what you have to offer is not enough; you have to compel consumers to believe in it as well. And to score believers, you must capture their attention in…