As the world of ecommerce grows increasingly competitive, it is important for your brand to stand out from the crowd. With hundreds, or even thousands, of other online retailers competing for your consumers, you can make sure that your ecommerce business is not overlooked by developing a unique, consistent brand voice. What is your brand’s “voice?” Your brand’s voice is…



5 Content Marketing Ideas for the Holidays

Published October 23, 2019

Written by Content Cucumber

Content is king for an important reason. About 74% of businesses gain more leads with content marketing strategies. Creating content is even more important during the holiday seasons when marketers know a marketing strategy can make or break the holiday season. A holiday content marketing plan starts with keeping the right business goals in mind and creating great content. Here…



You’ve got the blog. You’ve got the business. Now it’s time to take advantage of an active comment section. But how do you get one started?



Videos, writing, images and social media: the four main types of content and why you should be using them.



Content marketing is incredibly promising, yet difficult to assess. Learn how to evaluate and improve your content marketing strategy.



An inconsistent or outdated brand voice can lose you your audience. If you haven’t given your company’s voice much thought recently, then there may be some work ahead of you!



Curious about content marketing? See what sets it apart from traditional advertisements and how you can capitalize on this powerful marketing strategy.



How to Develop a Strong Brand Voice

Categories: Brand Authority, Writing
Published July 19, 2019

Written by Content Cucumber

Creating a consistent brand voice tends to be a pretty low priority for most businesses: if it’s even a priority at all. Business professionals can sometimes make the common mistake of thinking that a “brand voice” is just another term for marketing or social selling, but this misconception can lead to trouble as their companies grow.



The Ultimate Guide to Building Brand Authority

Categories: Brand Authority
Published December 18, 2018

Written by Content Cucumber

Brand authority is a term you have likely seen before… but how exactly does one go about building a brand that can be trusted? Whether you have just started your own business, joined a new team, or are simply wondering what how to strengthen your brand’s image, it is worth familiarizing yourself with the fundamental strategies for building a powerful…



INTRODUCTION Every time we add a new client here at Content Cucumber, we begin by interviewing them about their company. There’s a few reasons why we do this. We want to understand their story, their message, and their target audience, for example. And we also need to know their goals: what are they looking to get out of content marketing?…