Creating Content Out of Thin Air

Published November 21, 2019

Written by Content Cucumber

If you are like the majority of ecommerce business owners, you are committed to developing and improving your company’s content marketing strategy. You know the importance of creating blog posts, social media posts, and videos for your target audience, and you try to make this content as relevant and engaging as possible. However, this is easier said than done. In…



10 Signs That Your Blog Needs a Makeover

Categories: Audience, Writing
Published November 14, 2019

Written by Content Cucumber

Successful business owners know the importance of including a blog on their websites. From improving audience engagement to increasing conversions, blogs have the potential to make a significant impact on any ecommerce business. However, for businesses that want to reap these benefits, it is not enough simply have a blog as a part of their websites. In order to be…



When it comes to marketing your brand, creating a blog with relevant content is key. Companies that provide high-quality content through blog posts receive 97% more links to their website than those who do not, and blog posts are the most shared online content, allowing businesses who blog to see more leads, conversions, and loyal customers. Although many ecommerce businesses…



As the world of ecommerce grows increasingly competitive, it is important for your brand to stand out from the crowd. With hundreds, or even thousands, of other online retailers competing for your consumers, you can make sure that your ecommerce business is not overlooked by developing a unique, consistent brand voice. What is your brand’s “voice?” Your brand’s voice is…



5 Content Marketing Ideas for the Holidays

Published October 23, 2019

Written by Content Cucumber

Content is king for an important reason. About 74% of businesses gain more leads with content marketing strategies. Creating content is even more important during the holiday seasons when marketers know a marketing strategy can make or break the holiday season. A holiday content marketing plan starts with keeping the right business goals in mind and creating great content. Here…



Videos, writing, images and social media: the four main types of content and why you should be using them.



While most small business owners know the importance of incorporating a blog on their website, staying active on social media, and creating content for their followers and email subscribers, there are some pitfalls that prevent them from making the most of their content creation. If you want to take advantage of the benefits of content marketing, you should make sure…



An inconsistent or outdated brand voice can lose you your audience. If you haven’t given your company’s voice much thought recently, then there may be some work ahead of you!



One of the most efficient ways to increase your company’s reach, your number of website visitors, and your profitability is to include a blog on your website. The benefits of incorporating a blog speak for themselves: 57% of marketers report that they have gained new customers through website blogs, and businesses with blogs can receive as many as 55% more…



How to Define Your Online Audience

Published October 9, 2019

Written by Content Cucumber

Understanding your online audience is an important step in reaching marketing success. To be successful though, you need to know your online audience. Good content means knowing how to target your content properly for your online audience. This post will teach the steps to define your online audience. Why Is It Important to Define Your Online Audience? Great content can…