Later this month, over 6000 attendees will converge at San Diego, CA for Traffic and Conversion Summit 2019. This event is the largest marketing event in North America, so naturally, Content Cucumber will be there, ready to tell the best brains in the biz about our strategy for effective content marketing! While we feel confident that we know how to tell people about our…



What Do Your Clients Want to Read?

Categories: Audience, Writing
Published February 1, 2019

Written by Content Cucumber

It seems like every business that’s serious about ranking high on Google and engaging new customers has a blog. Unfortunately, the extent of “content strategy” for many businesses is to target a few SEO keywords without much consideration for the action human readers.  Let’s use a fictional desert parlor called Joe’s Gelatin Joint as an example. Maybe Joe hires an…



Trade shows are a great way for you to learn more about your industry. Exhibitors who attend trade shows have the opportunity to network with others, meet potential new clients, and build connections with influential members of the community. Meanwhile, attendees get an inside look at innovative new products and services, access to informative and interactive workshops, and the chance to…



Why did this Content Company stop Writing Content?

Categories: Vision, Writing
Published January 23, 2019

Written by Content Cucumber

By Chris Chasteen, co-founder, Content Cucumber Content writing is one of those things you think you should do, you may even know you should do…and still don’t. You’re only human, after all, and it’s not like you have a virtual army of writers ready to help you produce content whenever you ask for it. But why would a Content Company…



The Ultimate Guide to Building Brand Authority

Categories: Brand Authority
Published December 18, 2018

Written by Content Cucumber

Brand authority is a term you have likely seen before… but how exactly does one go about building a brand that can be trusted? Whether you have just started your own business, joined a new team, or are simply wondering what how to strengthen your brand’s image, it is worth familiarizing yourself with the fundamental strategies for building a powerful…



Whether you are just starting out, or have been in the marketing game for years, getting acquainted with the vocabulary of content marketing is vital. It plays a role in every aspect of your business. Specifically, when you and your team have mastered the basic principles of marketing, you have a much better shot at creating a compelling brand that…



INTRODUCTION Every time we add a new client here at Content Cucumber, we begin by interviewing them about their company. There’s a few reasons why we do this. We want to understand their story, their message, and their target audience, for example. And we also need to know their goals: what are they looking to get out of content marketing?…



Organic Marketing 101

Categories: Content Marketing, SEO
Published October 19, 2018

Written by Content Cucumber

Whether you’re keeping up with the latest in online marketing or strolling through your local Farmer’s Market, organic is the latest buzzword. While this type of marketing doesn’t have much in common with organic food, organic marketing still strives for sustainable and quality content for your business. Here are three simple reasons why organic marketing is a smart move for…



Social media is a great equalizer for establishing brand authority. Regardless of how large or small your company may be, you can leverage social media to increase audience engagement, share your message, and ultimately drive sales. If you haven’t yet started investing in your brand’s social media presence, it’s never too late. Social media can be daunting, but you’re not walking…



Why Invest in Organic Marketing?

Published October 15, 2018

Written by Content Cucumber

It’s no secret that the world’s top social networks have been making it harder and harder for users to see content from the businesses and brands they follow. The meticulously curated feeds of Facebook, Twitter, and Instagram mean that many companies struggle to reach more than a tiny fraction of their followers when they post to their social platforms. Social…