TJ Vasquez
News headlines announcing new developments in AI are all over the internet. While much of the coverage surrounding innovative AI breakthroughs sounds like something out of a sci-fi novel, artificial intelligence isn’t slowing down in its development any time soon. We have tools that create content for us in seconds, as well as AI editing tools that aim to enhance the content we’ve already created.
AI has come so far that writing and editing significant lengths of copy is a relatively simple process for a well-designed tool. As such, marketers and other content creators are seeing the effects of AI creation and AI content editing in their everyday lives.
Keep reading to learn more about AI content editing, including what it is, how it works, the benefits of using AI, considerations to keep in mind, and a list of tools you can use in your own creative endeavors.
What is AI Content Editing?
The term “AI content editing” refers to a wide range of applications used to create and edit content using artificial intelligence. There are two main types of content editing when it comes to AI programs and tools. One type involves using artificial intelligence to edit content that has already been produced, while the other type involves editing content that an AI tool has generated. We’ll go into more detail about the components of these editing types later in this article.
For now, it’s important to mention that AI content editing can be an immeasurably valuable tool when applied appropriately. However, there are several ethical concerns to keep in mind, as well as numerous techniques to embrace if you want to follow content editing best practices when using artificial intelligence.
Types of AI Editing
AI content editing can be used to generate or alter pieces of writing, videos, or photos, and depending on the user’s goal, one of the two main editing types will be the more appropriate option.
Type 1, which involves using AI tools to edit pieces of content, can include the following subtypes of editing work:
- Checking for plagiarism
- Enhancing SEO
- Fact-checking
- Correcting spelling mistakes/grammatical errors
- Summarizing ideas
- Reformatting with templates
Type 2, which involves editing AI-produced content, can be accomplished using the following methods:
- Human-editing practices, which include combing through the content, fact-checking, and ensuring correct spelling, grammar, style, and formatting
- Using other AI tools to review an AI-generated piece of content
Benefits of AI Editing Tools
When used appropriately, AI tools and programs can enhance a piece of content beyond what the original draft covers. The benefits of adopting AI tools into your everyday editing practices are numerous, but some of the most desirable ones include:
- Improved Grammar/Spelling- AI editing tools can quickly and accurately scan through written content and locate/correct spelling or grammar issues. This, in turn, creates a final draft that presents the best possible reading experience.
- Enhanced Content- AI tools can help writers organize and arrange their ideas so that each piece of content they create has a logical flow and leaves the reader more informed after finishing the piece.
- Consistent Writing Style- For organizations that employ several content creators, AI tools can help ensure that each of your content publications still has the same writing style, tone, and voice.
- Condensed Segments- AI content editing programs can easily condense segments of writing to make them shorter and more concise for readers. In addition, if you need a specific segment to be longer than what you currently have written down, AI tools can help accomplish that task.
- Time Management- AI reduces a lot of the time required to edit and publish high-quality work. By using these tools to help edit pieces of content, writers, editors, and marketing professionals can save time during the creation process.
AI Editing Concerns
Though using artificial intelligence during the content editing process can be immensely beneficial for creators, there are also a few concerns you need to be aware of. Despite how advanced AI tools can be, they are not a substitute for the human elements of content creation. As such, you’ll need to keep an eye out so that you can avoid AI editing pitfalls. For example:
- Mismatched voice, tone, and style
- Absence of human creativity
- Questionable trustworthiness
- Possible search engine devaluation
- Quality issues, misinformation, and plagiarism
Ethical Considerations for AI Content Editing
Artificial intelligence introduces a world of new possibilities, but if you’re a content creator in any capacity, it’s in your best interest to learn about the ethical considerations surrounding the use of AI for editing.
Misuse of AI
There are a lot of unique ways to misuse AI tools, but we’ll just cover the ones relating to content editing in this segment. Using AI, it’s possible to accidentally steal another creator’s work, due to the odds of AI programs pulling information from other internet sources, then presenting it to the content creator without making any changes to the text.
In addition, the issue of creative control also arises when using AI. It’s not entirely clear how much of a piece of content needs to be human-generated before a human creator can claim full responsibility for creating the piece. While the content belongs to the user in question, it may be considered unethical to claim that a human created 100% of the content they publish if an AI tool generated most of it.
Legal Issues
On top of introducing complicated quandaries surrounding the creation of a piece of content, AI can also raise legal concerns related to copyright. For example, it might be challenging to determine who owns the rights to a piece of AI-generated content. Some may say that the user who generated the piece has ownership of it while others claim that the rights should belong to the individuals who trained the AI tool.
As of now, the US Copyright Office does not extend copyright protections to AI-generated pieces of writing, images, and music, as the content isn’t technically the product of a human author.
Economic Impact
AI tools are designed to make life easier for creators and people in general, but some of the tasks these editing or generating tools perform can be a detriment to the human communities whose livelihoods depend on these same talents. For example, writers and artists who have pursued a career involving their artistic capabilities can have a hard time competing with the speed, cost, and overall content production that AI presents.
When using AI editing tools, an ethical goal would be to focus on using the tools to enhance the quality of human-generated content rather than using AI to replace human workers. As mentioned, AI is incredibly helpful, but rarely can it replace the value of a human’s efforts.
Missing AI Biases
It’s important to carefully review content that was generated or edited using artificial intelligence. This is because, due to the content used to train the large language models used in AI, there exists the potential for bias in the tools’ responses. Failure to proofread AI-generated content can result in publishing content that presents biased, inaccurate, or discriminatory content.
To avoid biases in AI, it’s a good idea to reference an array of AI tools rather than trusting a single source for all of your content creation needs.
A Breakdown of Popular AI Editing Tools
With AI technology continuing to climb to new heights, it’s no surprise that there is a plethora of AI-powered tools on the market today. In this section, we’ll go over some of the most commonly used AI tools, and briefly cover the purpose of each.
For convenience, this list only includes AI tools that are 100% free to use or those that have free versions available in addition to subscription-based services.
- Juno: Content Cucumber’s own AI tool that creates robust SEO strategies in minutes, including blog post ideas, outlines, drafts, and more
- QuillBot: A tool that summarizes or rephrases written content
- Reword: An AI program that covers topic prompts by drafting articles that are engaging and easy to read
- HubSpot: A tool that creates high-quality pieces of written content for creators and marketers
- ChatGPT: An AI tool that generates pieces of written content based on users’ prompts
- Hemingway Editor: A readability tool that enables users to shorten pieces of content and simplify sentences so that they’re short and straightforward
- Grammarly: A tool that checks for spelling or grammar issues and presents users with possible alternatives to use
- HoppyCopy: A copywriting tool that takes marketing copy to the next level
- WordTune: An AI editing tool that reviews pieces of content and suggests ways to enhance the overall quality of the work
- AI Writer: An AI tool that produces articles using a headline the user keys in as a prompt
AI is a Tool
Content creation is not a quick or easy process when quality is involved, and using an AI editing tool can be incredibly helpful in terms of time management, enhancing your writing, and presenting well-organized pieces of information to your audience.
Artificial intelligence stands to improve many aspects of how content creators work, but it’s essential to keep in mind that AI is a tool. Much like a power drill can’t build a porch swing by itself, an artificial intelligence program probably can’t create compelling, accurate, ethical pieces of content alone.
With this understood, using AI as a tool to improve the content you’re working on is exactly the sort of task that AI thrives in performing.
If you’re new to AI tools for content creation, check out Juno. It’s easy to use: simply key in a few pieces of information (such as your URL, keywords, etc.) and give the program a few minutes. Before you know it, you’ll have a list of outlines, drafts, and blog post ideas to work with.
