Sophia Yakumithis
Let’s be honest: being able to successfully run a business doesn’t mean you’ve got what it takes to produce quality, high-performing content. For that reason alone, many business owners find it advantageous to hire a professional content writer who can take on this responsibility.
Leaving your content to the pros is an effective way to strengthen your company’s online presence and boost customer engagement. Plus, professional content writers are trained to help clients like you reach their digital marketing goals, which means you get to focus on growing your business and rest assured knowing that quality content will be produced on your behalf.
But before going ahead and hiring a professional content writer, there’s some important information to keep in mind that will help you make the most of your investment.
Here are five things you need to know before hiring a professional content writer!
1. Professional Content Writers Live By Their Work
By nature, professional content writers are invested in their work.
That’s because rather than producing content at their own convenience for clients they’ve vetted or sought out themselves, professional content writers are contracted to hammer down and carry out the vision of clients who have been assigned to them. And that’s because, unlike freelancers who might come and go depending on their personal schedules, professional content writers are committed to working with their clients for the long haul.
Hiring a content writer means collaborating with someone who will transform your business’s brand attributes and core values into readable content. This translates into meaningful, impactful marketing materials that can yield higher conversion rates, improve your website’s discoverability, and help your brand reach its target audience.
Knowing that professional content writers are generally more immersed in their work than other types of writers speaks to their strong level of commitment and dedication…which sounds like a good incentive to hire one, doesn’t it?!
2. Content Writers Wear Many Different Hats
Professional content writers are jacks of all trades. They have the knowledge and research abilities to write about a wide range of topics and are trained to produce quality content with a quick turnaround. And due to their diverse portfolios, most professional content writers can create high-performing content in a variety of formats.
Since they’re accustomed to producing high volumes of content, most professional blog content writers, for example, will seamlessly take on web copy and shorter-form marketing assignments when asked to by a client. In fact, professional blog content writers are often capable of writing marketing emails, social media copy, newsletters, white papers, and much more, in addition to blogs.
This feature is one that distinguishes professional content writers from copywriters or in-house writers, who might struggle to create different types of content due to their more focused range of experience or expertise.
In sum, professional content writers are flexible and can likely respond to whatever needs or marketing goals you present to them. So if you decide to take your content in a different direction or would like to use the same concept across multiple channels, know that your content writer will probably be able to carry out that vision.
3. They’ll Keep Your Website Up To Date
Consistently adding new content to your website will boost organic traffic, enhance your SEO strategy, and improve customer engagement. Creating a blog for your business is one of the simplest ways to achieve this.
But effective blog writing requires more than just posting regularly or sharing knowledge on your industry, and mastering the strategy involved in this process can be a full-time job in itself. If you don’t have the time or experience necessary for running an effective blog, enlisting professional blog content writers will get the job done, allowing you to focus on bigger ventures.
Hiring a blog writer to share high-quality, regularly scheduled blog posts will prevent your website from going stale. Plus, professional blog content writers will strengthen your brand voice by creating consistent content that aligns with your business’s core values. This is crucial for drawing in interest from potential customers and, ultimately, generating leads.
4. Content Writers Are Assigned Multiple Projects At Once
If you’re working with professional blog content writers who are curating your blog using your brand voice, how could they possibly be doing the same thing for another person’s business, let alone several? Well, the person responsible for creating your blog content is also more than likely doing the same for a few other blogs which have their own unique marketing needs and objectives.
It’s easy to forget that professional content writers often receive assignments for other businesses that they have to account for. So while your professional content writer might be the only person filling this role within your team, it is important to remember that you aren’t their only client.
In other words, knowing that your content writer more than likely has a lot on their plate means it’s important to be respectful of their time and mindful of the workload you assign to them.
Given the majority of content writers are tasked with multiple content requests at once, asking your writer to complete intensive assignments on short notice is fine every once in a while, but if that’s business as usual for your marketing team, you might be better off taking on an in-house writer or recruiting a freelancer.
5. Communication Is Key
As mentioned earlier, a professional content writer can help you carry out your digital marketing goals, improve your website’s discoverability, and generate more organic traffic. However, if you’re unhappy with the work your writer is producing, or you find they are missing the mark when it comes to meeting your marketing objectives, don’t be afraid to say something!
Communication is key, especially when you’re working with professional blog content writers. Sometimes all it takes is a little bit of simple feedback to get everyone on the same page, so it’s better to speak up than to let your discontent fester and become a bigger issue down the line.
In addition, a writer might not be well-versed in niche topics specific to your business. Be sure to communicate with your writer about how comfortable they are with certain topics relevant to your industry as soon as they’re assigned to you so you can connect them with tools and resources that will improve their understanding.
Hiring A Professional Content Writer
Now that you’ve gained some insight into what it’s like to work with a professional content writer, are you ready to take the leap? If so, look no further than to Content Cucumber! Our team of dedicated writers is ready to help, and we’ll match you with a hand-picked writer who will help your business achieve its digital marketing goals.
Get started by scheduling a demo or by taking our content quiz to find a plan that’s right for you!
