Lauren
As we head further into 2021, now is the perfect time to revisit and reevaluate your business’ content marketing strategy. While there are certainly marketing trends from last year that are going to continue to help your business grow this year, there are some new strategies that you should consider implementing in order to see even more success.
Here are five content marketing strategies that are going to be popular and effective this year:
1. Value-driven content
Long gone are the days where businesses could simply post about their products and services and expect their audience to engage with their brand. If your content marketing strategy isn’t focused on providing immediate value to your audience, then your business will fall behind in 2021.
Consumers want brands to offer more than a product or a service. When you provide how-tos, guides, informative webinars, industry insight, FAQs, instructional videos, and other content that provides real value to your audience, it will help them forge a genuine connection with your brand.
2. Video streaming
Live video streaming skyrocketed in 2020, and it shows no signs of slowing down anytime soon. With growing numbers of people looking for ways to stay entertained, informed, and connected without leaving home, this trend is only going to increase in popularity as this year goes on.
From concerts to conferences to conventions, live streaming allows people to take advantage of opportunities that they would not be able to experience otherwise due to the COVID-19 pandemic.
Incorporating live streaming into your content marketing strategy will help you grow your audience and remain competitive in 2021. Live video streaming is more compelling than most other forms of content, in fact, 80% of consumers prefer live videos to blog posts, and it gives you the opportunity to engage with your target audience in real-time.
Whether you want to host a live event or a conference, live stream a Q and A session or webinar, or give your audience a live behind-the-scenes peek into the daily operations of your business, video streaming is one trend you will want to embrace in 2021.
3. Repurposing content
One of the best strategies to implement into your content marketing for 2021 is repurposing your content. Repurposing content for different platforms will save you time, money, and energy while helping you deliver high-quality content to your audience.
Do you have a blog post that performed well with your target audience? Did your last webinar have a lot of views? Repurposing this content into short-form content that you can share on Instagram, Facebook, and other social media platforms will make sure you have a steady stream of successful content to share with your viewers.
As more brands start to realize the benefits of repurposing content, this marketing strategy will only continue to grow in popularity.
4. Mobile-focused content
In 2021, it is going to be more important than ever to go beyond having a website that is “mobile-friendly.” Every part of your website, from your content to your call-to-action to your checkout page needs to be designed to offer the best possible experience for your mobile users.
Here are some tips to keep in mind:
- Chunk your text so that mobile users do not have to scroll to read each of your paragraphs.
- Include captions on your video content because most mobile users watch video content without sound.
- Optimize your website’s loading speed so that mobile users can access your content quickly and with ease.
- Keep your headlines and headers snappy.
5. Humanization
Now more than ever, consumers want to engage with brands that they are able to connect with and trust. Since the onset of the coronavirus pandemic, people across the globe have struggled to maintain meaningful relationships with others due to quarantine restrictions, stay-at-home orders, and social distancing. With so many people longing for connection, it is essential that your brand is able to show its “human” side and remind consumers that you are more than just a business.
Whether this means keeping your content free of heavy industry jargon, adding humor or emotion from time to time in your email newsletters, introducing members of your team, or responding to comments on your social media posts, make humanizing your brand a part of your content marketing strategy in 2021.
Ready to start using these content marketing strategies? We can help you level up your content marketing game with our content writing services. From product descriptions to blog posts, our pro writers are ready to write copy for any content type.
