Maya Roe
When you were starting a blog for your ecommerce business, it was easy to think of a topic to write about. But now, you are farther into the blog curation process and you are struggling every week to come up with good blog topic ideas.
In this article, we will go beyond the post ideas that beginner guides provide and help you think of unique posts that will be easy to write and will draw web traffic to your blog. With all of these blog topic ideas, it is important that you create a clear call to action (CTA) for your readers while providing them with high quality content that will help them trust your business.
Topic 1: Best Businesses In Your Field
One of the simplest blogs that you can write to promote your ecommerce business is a list article about the best businesses in your field. You should share some of the pros and cons of each of the businesses, including your own. Be sure that this is not just an advertisement.
Topic 2: Best Places To Buy Certain Products
If you want to promote certain products, you can create a product-focused piece that provides a list of all of the places you could buy this product. For example: 20 Best BB Cream Brands in the US.
Topic 3: Product Tutorials
Product tutorials are another great way to drive traction toward your website. If you have a commonly misused product or a new product, it can be a great way to give your clients some help. Product tutorials are a great way for brands to build their credibility with customers.
Topic 4: History Of Products
If you are selling something that has a long and storied history (inside or outside of your company), consider a historical blog post that highlights how long this type of product has been used and the ways that this product has changed over the years.
Topic 5: Lists Of Significant People
In fields that have a history of charismatic leaders, it can be fun to write pieces that highlight the unique stories of these leaders. This can also be a great chance to lift up marginalized voices in your field whose stories have not been told as much.
Topic 6: Comparison Pieces
Comparison is another great way to highlight the features or your product or your company. These pieces should not be too explicitly about badmouthing other companies and the approaches that they take to similar issues, instead, they should be a chance for you to show your customers that your company is humble.
Topic 7: Profiles
Customers like to know who they are buying from. In your blog, you can always write profiles about the people who lead the company and the things that have motivated those leaders. In these pieces, strike the balance between professionalism and fun. Make sure that your company culture is showcased for anyone who might be interested in working with you.
Topic 8: Update Pieces
No matter what you are selling, every once in a while you will make an update, whether that is a software update or a slight design change. In any case, it is good to inform your customers on the way that these updates will positively impact their lives so that they can look forward to updates rather than dreading them. With these pieces, you should also have a tutorial component on how to use the update.
Topic 9: Business How To
You have a successful business. Your blog can be a great place for you to offer guidance on how you built your business. This is a great option because it gives you a chance to share some of your tips with new business owners and because it lets you pull back the curtain and show your clients how the business works.
Topic 10: Locally Focused
Since you run an ecommerce business, you might think that regional pieces don’t matter; however, you would be wrong. If you sell a product that will appeal to people in a certain region, it is good to take the opportunity to find ways to compete with the businesses in that area that sell certain products. After a little research on who is buying your products, you can write a great blog post on the best places to buy a certain product in a certain region.
As you think about your blog’s feed, think about creating an array of general and specific articles. You should always think primarily about the searches that will bring traffic to those blog posts and the way the posts will drive traffic towards the rest of your site.
Happy blogging!
