Erik Handy
Your blog has the power to attract new customers. But only if you know how to optimize it to reach your target audience, and picking the right blog topics is the very first step.
In this article, you’ll learn what you need to know to make your customer service blog a success. Let’s dive in!
The Importance Of Strategic Blogging
When you publish content that resonates with readers, you can create a bond with them. Trust can build a business. And customer service companies can use a blog to market themselves without blatantly promoting themselves.
This marketing strategy is one of the best ways to boost SEO — search engine optimization — and get your content discovered online. It’s also a way to give your prospects and customers more insight into who your company is and how you operate.
But what if you don’t know what to write about?
We’ve got you covered. The following 10 great blog topics for customer service companies can jumpstart your creativity!
1. Explain What Your Company Does
Pulling back the curtain and revealing what your company does can be informative and entertaining. Many people like behind-the-scenes peeks.
Inviting them inside your company via a blog article can strengthen your relationship with them. A few topic ideas include:
- A Day In Our Call Center
- Meet Our Chat Reps
- Who Answers Your Emails?
This topic plays along well with social media posts too, so you can create a whole series around each of these topics that will keep your customers engaged.
2. Offer Customer Service Tips
You can make your company appear more knowledgeable and helpful by presenting tips. Pique your readers’ interest with a catchy title and then list the hints that could help them. You can use these examples as a starting point:
- 3 Mistakes To Avoid When Creating A Customer Success Organization
- Include These 8 Questions On Your Customer Onboarding Questionnaire
- 7 Tips To Scale Your Customer Support
3. Answer A Question
You can use your blog to increase your company’s authority in its field. Your audience can look to your blog as a trusted source of information.
This type of trust builds relationships that could create networking and revenue-generating opportunities.
You can search forums or other articles to choose questions your peers may struggle to answer. You should choose recent questions that are fresh on people’s minds.
For example:
- Is Call Center Automation an Effective Solution?
- Does the Customer Journey Really Matter?
- What Does Customer Service Mean in Today’s World?
4. Share News
Keeping your audience informed can be an effective way to increase your customer service company’s authority but also an easy method to create blog content. You should also add your take on the subject, so it doesn’t seem like you are rehashing someone else’s work.
For example, you could use these topics:
- These Companies Are Ditching Customer Surveys
- The Latest Customer-Focused Technologies
- How AI Helps the Customer Experience
Not only are these great topics to cover, but they invite your audience to engage with and talk about them as well. This is the recipe for a perfect blog post.
5. Conduct Research and Present Findings
Do you want blogs and other outlets to reference your content? Performing and sharing research can increase your company and blog’s reach.
Keep in mind that you should make sure the research is relevant to your industry. Also, provide plenty of statistics. And you will have to explain why your study is important, too.
These topics can inspire you:
- The 5 Most Common Customer Experience Mistakes
- 9 Companies With the Most Satisfied Customers
- The Most Popular Customer Retention Software
If these topics feel like a snooze fest to you, that’s ok! Whatever you choose should be something you find interesting and can speak to in great detail and specificity.
6. Address a Trend
Discussing a customer service trend can attract attention and invite a conversation. You can simply present the trend or argue against it. Getting people talking is key.
In 2023, some of the new trends we’ll be seeing a lot of revolve around creative self-service options. For example, customer service companies providing short videos or voice memos to share a solution with their customers instead of — or in addition to — having live customer service reps.
This is partially due to understaffing, but it’s also a deeper understanding of how society receives and digests information these days.
This is an interesting topic that people can weigh in on, and one that is sure to get them talking!
You can also tackle the following sample topics:
- Customer Expectations Are Too High
- Self-Service Is The Future
- Customer Experience Technology Should Replace The Human Element
7. Spotlight An Employee
Highlighting an employee’s contributions to your company can increase morale and show your audience that people power your business. You can show your team you care by using these examples:
- [Your Company’s Name]’s [Month] All-Star: [Person’s Name]
- [Person’s Name]: Above and Beyond
- This Month’s Employee Spotlight Shines on [Person’s Name]
This is also a fun blog series idea to do for certain months, such as Women’s History Month. Whether you choose to highlight one employee or them all, it’s a fun way to make them feel seen and special.
8. Spotlight Another Company
Although you should be wary of highlighting a competitor’s successes, you can occasionally mention their contributions to your industry.
For example, if their story is remarkable, then writing about it can drive interested readers your way.
You can also spotlight the companies you partner with, thanking them for their hard work. You can use these examples as inspiration:
- Partner Spotlight: [Company’s Name]
- We Thank [Company’s Name]
- Another Victory for [Company’s Name]
9. Summarize A Long Article
You can break down a more complex article for a general audience. This could involve simplifying a technical piece or explaining a complicated process. For example:
- Conversation Scheduling Explained
- Demystifying Your CRM Software
- How Your Customer Engagement Platform Works
The good news about breaking down a larger piece is that it can also give you several blogs instead of just one. That helps when you’re planning out your content calendar!
10. Tell A Personal Story
Adding a human element to your blog gives it personality. Some people prefer personal stories over bland lists that are seemingly everywhere.
Give your blog more heart with these suggestions:
- I Learned This Customer Service Secret From A 3-Year-Old
- The Incident That Changed How I View Customer Service
- How My Next-Door Neighbor Changed My Customer Service Views
Still Need Help?
You don’t have to struggle with producing content for your customer service blog. You can leverage the simplest solution right now: outsource your content creation.
When you hire a company to generate topics and articles for your blog, you can focus on the other aspects of your job and the things you enjoy doing. You don’t have to worry about what to write next. And your blog can work for you instead of the other way around.
Many of these companies can also help with things like keyword research, content calendars, SEO optimization, and so much more.
At Content Cucumber, we believe that having a dedicated writer and clear deadlines helps elevate your business and gives you peace of mind that you’re going to get exactly what you paid for and discussed.
