Erik Handy
Finance blogs are effective marketing tools that can increase your company’s authority and visibility. Your financial service company can and should publish a blog, but there is a fine line between informative content and blatant advertising.
Most people prefer the former. Instead of simply promoting your company’s financial service offerings, you should consider writing blog posts that address common questions and concerns your customers have or situations they’re dealing with. You could also report on financial world news and explain how it relates to your specific field. This will drive organic traffic to your site and establishes your brand as an authority in the space.
What if you simply can not come up with any finance blog topics? What if you don’t have the time to sit and brainstorm?
Worry not.
Instead, read about the following 10 finance blog topics to help you choose topics for your blog posts and step into the creative process.
1. You Can Write About Banking
Informative content can be incredibly valuable, especially for individuals who are new to the world of banking and finance. Try teaching your readers about the banking industry in general while providing them with reasons to consider banking with your organization.
These topics might include:
- How to Choose the Right Bank (and Avoid Expensive Fees)
- What is the Best Debit Card for Kids?
- The Top 4 Advantages of Online Banking
- What Account Type Do You Need?
- X Must-Have Checking Account Features
2. You Can Write About Budgeting
People who care about their finances should budget their money. Unfortunately, budgeting wasn’t taught at most public schools, so plenty of people don’t know where to begin. Covering budgeting topics on your blog can help your leads and customers make smart money choices.
Budgeting blog topics might consist of:
- Planning Your Household Budget on a Limited Income
- 6 Common Budget Mistakes You Can’t Afford to Make
- The Best Free Budgeting Apps
- How to Stretch Your Budget When Money Is Tight
- How to Put Away Emergency Funds
- X Commonly Forgotten Expenses in Household Budgets
3. You Can Write About Debt
Bad debt can place people in stressful, uncomfortable situations. When you provide articles that can help them stabilize their finances, they might visit your blog more often to take advantage of helpful advice or look into enrolling in one of your financial service offers.
Take a look at these debt-related blog topics for inspiration:
- 5 Easy Ways to Avoid Credit Card Debt
- How to Teach Your Children About Debt
- What is the Difference Between Bad Debt and Good Debt?
- How to Manage the Debt You’ve Incurred
- Pay Off Your Debt Faster with These Simple Tricks
4. You Can Write About Buying a Home
A home is one of the most important purchases anyone can make, and the process requires a lot of planning and research in order to do so successfully. Your blog can positively contribute to a potential home buyer’s quest by empowering them to make the right decisions.
Try writing about these homebuying topics:
- Don’t Repeat These 4 Home Buying Mistakes
- What to Expect After You Buy a Home
- Should You Buy a Home or Rent?
- Red Flags to Look for When Buying a Home
- How Much Can You Afford to Spend on a New Home?
5. You Can Write About Investing
Many people want to make money without having to work themselves to the point of exhaustion. Investing is a popular financial topic that can cover the basics or more advanced subjects like cryptocurrency. With your financial expertise, you can help your readers learn how to make the most of the money they have.
These are a few article titles that can generate a quick return:
- Is Investing Worth It Anymore?
- 8 Stocks to Avoid
- What is the Next Big Cryptocurrency?
- X Smart Investments to Consider
- Investment Mistakes to Avoid
6. You Can Write About Making Money
You can’t invest money if you don’t have any. Honestly, you can’t do much of anything without at least some money. Making money is seemingly on everyone’s mind, as the workforce’s income is failing to keep up with inflation. Your financial blog can provide customers with a wealth of information on moneymaking.
Consider writing articles covering finance blog topics like:
- Are You Making Enough Money?
- 7 Passive Income Secrets Revealed
- How to Earn Money Without Leaving Your Bed
- How to Make More Money at Your Current Job
- X Tips on Creating a Stable Financial Future
- Want to Quit Your Dead-end Job? Here’s How to Do It!
7. You Can Write About Retirement
For many people, retiring seems like a distant reality or a dream that will never come true. Preparing for that life change in advance can make the golden years that much richer. At least, that’s what many people hope. Using your knowledge of all things money-related, your blog can empower working-class people to prepare for retirement.
You might think about covering finance blog topics like:
- The 3 Retirement Hacks You Can Do Now
- Should You Retire Early?
- How to Pick the Right Retirement Account
- My Job Doesn’t Have Retirement Benefits? What Can I Do?
- How Much Money Do You Need for Retirement?
- I Don’t Want to Retire at 65. How Long Can I Reasonably Work?
8. You Can Write About Student Loans
Student loans seem to be a popular talking point everywhere, as so many young people are trying to find ways to cover the cost of secondary education. On the other end of the spectrum, plenty of graduates are struggling to pay off student loan debts.
You can add to the conversation when you write articles like:
- Why You Shouldn’t Worry About Your Student Loans
- Avoid These 3 Purchases After You Pay Off Your Student Loans
- Should You Quickly Pay Off Your Student Loans?
- Alternatives to Student Loans
- X Predatory Student Loan Practices to Avoid
- Is Career College Going to Help Prevent Student Debt?
9. You Can Write About Taxes
Taxes are inevitable. Dealing with them is more stressful than it should be. You can ease people’s minds with articles written about the hardships they might face as well as the ins and outs of tax preparation.
Your articles can contain solutions that never occurred to them. A few examples are:
- Taxes 101: What You Should Know
- Avoid These 3 Tax Scams
- Who Has to Pay Federal Income Tax?
- The Basics of Self-Employment Taxes
- What Can I Claim?
10. You Can Write About Different Cultural Approaches to Finance
Every country and culture has its ideas about finance. Exploring those areas could broaden your blog’s readership and welcome a diverse range of customers to your organization.
Some examples include:
- Do People in Other Countries Have Student Loans?
- The 5 Most Financially Stable Countries
- Australian Investing Habits
- How Long Do Most Young Adults Stay with Parents?
Secret Tip #1: How to Find a Popular Topic to Write About
How can your blog attract readers who want to know more about a popular topic?
Simple! Write articles about a popular topic.
The easiest way to find trending finance blog topics is to look at what’s going on in the world. Various news outlets are a treasure trove of topic ideas that you can mine for current and relevant content. A news item can inspire you to create the ultimate guide on that subject. You can create or share a list of news items and provide context and commentary for each point. Use the news.
On top of that, visit a few competitors’ websites and take a look at the blog topics they’re covering in their blogs and newsletters. While you don’t want to copy their content schedule, seeing what other companies are discussing will help you cater your ideas to fit your own audience.
Secret Tip #2: Outsource Your Blog Content
If you do not have the time or inclination to produce content for your financial blog, then you can outsource all of your content demands to companies that handle everything from topic generation to production. Skilled writers can help you save time as well as eliminate the headaches you get from struggling to keep up with your company’s blog. Hiring someone else to write for you can boost your traffic, build brand authority, and drive revenue your way.
Learn more about how Content Cucumber can help you grow your blog by signing up for a demo!
