Jordan White
Looking for blog topics for your agency?
It’s no secret that blogging is competitive. According to research, there are over 30 million bloggers in the United States. While not every blogger focuses on marketing, this number is still proof of just how effective blogging is for boosting visibility. Since you’ll have a lot of competition, it’s important to have a plan before creating a blog.
Settle Into Your Niche
You know you want your blog to focus on marketing, but that’s a broad topic. It’s also a competitive topic, considering how many marketing blogs currently exist.
Instead of keeping your topic general, focus on finding a niche. A good way to do that is by identifying your target audience. For example, maybe you want to target small businesses or real estate marketing companies. Both audiences have their own unique needs and preferences. By choosing one and writing specifically about that industry, you’ll establish your niche and make your content more valuable to your target audience.
Here are a few quick tips for figuring out what niche you should be targeting:
- Check out the competition. Spend some time exploring your competitors’ blogs to see what they’ve found to be most successful. While you shouldn’t outright copy their topics (that’s plagiarism, folks!) their content can help inspire your blog.
- Consult your customers. If you have any form of engagement with your client base, start asking them about what they’re interested in learning more about. As an expert in your field, you almost have too much experience to know what customers don’t know intuitively about your services. Chatting with your customers and paying close attention to the problems they mention can be a goldmine of content.
- Get specific. When writing a blog, you need to allow yourself to go down a rabbit hole on a single topic. The more details you can milk from a single topic, the more content you’ll be able to plan for. By creating many blogs on the different aspects of a single topic, you also position yourself as an authority in your field. As you write, be sure to interlink your content to keep readers interested and clicking through your blog.
Pick the Right Platform
There are tons of different blogging platforms available, and some are even free!
While it might be tempting to take advantage of free platforms, they can limit the growth of your blog. You probably won’t have access to custom or advanced features and themes, not to mention, some free blogging platforms aren’t designed for long-term use. You don’t want an overly restrictive platform—you want one that can grow with you.
To help you choose a platform, write down a list of all the features you want. For example, maybe you want a platform that offers a free domain, site analytics, and extra storage. Or maybe you want a blogging platform that offers free templates but is also customizable. Use that list to guide you while you research different platforms.
Keep in mind that you can always change your mind. If after a week you realize a platform doesn’t work for your agency, don’t be afraid to make a change.
Write To Compel Your Target Audience
What makes content compelling? That’s not an easy question to answer. Content is subjective; what’s compelling to you might not be compelling to someone else. As much as you might enjoy reading about marketing for social media, you’re not the intended reader, remember?
When choosing blog topics for your agency, consider whether it’ll resonate with your target audience.
You should also make sure the content aligns with your company’s goals. After all, you’re creating this blog for a reason. Maybe you’re trying to grow brand awareness, or you want to generate more buzz around your current services. Your content must serve those goals in some way.
Get Creative with Topics
Marketers who integrate blogging into their growth plan are 13x more likely to see a positive impact than marketers who don’t, according to Hubspot. Starting a marketing blog is a great way to build brand awareness, educate your audience, and position yourself as an industry authority.
To help get you started, here are ten blog topics for marketing agencies:
1. Write a list of the best marketing tools. Don’t be afraid to include your own services on your list!
2. Conduct a Q&A with a digital marketing expert. Choose someone who you personally admire, have worked with, or aligns with your company values.
3. Highlight a news story in the marketing industry. The best stories to cover will have some relevance to your base clientele.
4. Share the latest social media trends. Because the social media cycle is so fast, businesses are always looking for new ideas, so these blogs do very well.
5. Highlight your company’s marketing services. Try focusing on just one service or feature at a time. When you mention this service in the future you can link back to that blog.
6. Write an article based on a trending marketing hashtag. Hashtags are sort of like keywords and can help you boost visibility and rankings.
7. Provide your own analysis of a recent marketing study. Try to choose studies with results that are relevant to your services or marketing methodology.
8. Write a round-up of the best marketing platforms. Again, don’t be afraid to include your own services. Try to be honest about your services and what you do and don’t do well.
9. Write a round-up of the most effective marketing campaigns. Try to choose fun, controversial, and well-known campaigns to grab the reader’s attention.
10. Create a how-to guide on how to start marketing your business. Don’t worry about this type of content creating more competition. These kinds of blogs help boost your authority.
Use the Right Keywords
Search engine optimization (SEO) is the process of optimizing your content to make it appear more authoritative to search engines, like Google. The higher your SEO ranking, the more visible your content will be.
Keywords are words and phrases that describe your content. Google uses keywords to determine which content is relevant for searchers and should be ranked highest. To choose the right keywords, think like your target audience. Consider what they would google, and integrate those words into your content.
Using the previous example, let’s say you’re targeting real estate marketing companies. You might choose a keyword like, “real estate marketing ideas.” Another way to choose keywords is by studying the competition. Looking at similar websites will help you find the right keywords for your content.
Share Your Content
Some bloggers make the mistake of publishing an article and thinking that’s all it takes for it to be successful. That’s not true. For your content to reach people, it needs to be promoted. The best way to share your content is by distributing it on other platforms, like Facebook, LinkedIn, Instagram, and Twitter.
To do so, you need a good understanding of how these social media platforms work. Twitter, for example, is the ideal platform to advertise news and catchy stories. Instagram and Pinterest, on the other hand, are great if your content has a visual component. Before sharing your content on social media, do your research to determine the right platform for your business and target audience.
