Sara
Copywriters and Content Copywriting Services are vital tools that any business can use, and all successful organizations need their services at some point during their life cycle. Despite what some may think, copywriters are more than just business blog writers. They’re among the most significant elements a company can have to expand its marketing resources and, therefore, its ability to succeed in the marketplace of ideas. Content marketing generates consistent revenue through organic search results, email marketing, social posts, and more. If you’re not utilizing a content copywriting service, your business is missing out on a huge opportunity for growth.
Why Do I Need a Copywriter or Content Copywriting Service?
Copywriters are vital to an essential aspect of business: content marketing. Without enough investment in marketing, even the most successful company will begin to lose ground to competitors.
Copywriting is vital to creating successful digital and print ads, other marketing materials, web pages, blogs, product descriptions, email newsletters, and more.
A good copywriter can write content that will attract any audience, in any industry, under whatever specifications their client provides. This versatility is especially vital for B2B copywriting services.
A Note On B2B Copywriting
B2B copywriting is usually more focused on a specific niche and geared towards the decision makers in a company. It’s often more factual and plays on the value a particular product or service brings to the table for an organization.
This is why B2B copywriting services can be your best friend in marketing. These writers know how to increase your brand awareness and help you become a trusted source in your industry.
You, as the creator, may intimately know your product or service, but you may not have the words to launch a marketing campaign that connects and converts. That’s where a highly-skilled copywriter comes in. More on that below.
What Makes a Good Content Copywriting Service?
What traits should you look for in a content company that sets them apart? You don’t want to waste time or money hiring someone who won’t deliver what you need for a reasonable cost. There are several characteristics inherent to quality content companies and copywriting professionals that can let you know that you’re on the right track.
Of course, you’ll want to look at the obvious things, like seeing stellar grammar and quality content on their website and marketing materials, but good content writing also involves much more than that.
Below are some traits you should look for when choosing who will write valuable copy for your business.
Reliable Copywriters
One thing that’s essential to good business is trusting the people you work with, including your copywriters. If you’re super busy and running on a schedule, being able to contact your copywriter and get a timely response is high on your checklist. When you need content ASAP, you want to get an answer from your writer without waiting an eternity.
Because you want your marketing just right, there can be a lot of stress involved in trusting outside help. A good copywriter will fill you with confidence that they’ll be able to get your requested content back to you on time. If they are unable to do so, your schedule may be set back, which could result in missed opportunities or lost revenue.
You should also be able to rely on your content writer for quality work regularly. If your copywriter puts content on schedule, but the content is unusable, the timeline becomes irrelevant. A good copywriter will adhere to your specifications and deadlines while also putting forth the effort to meet your needs.
Copywriters Who Understand Different Topics
To produce quality content reliably, your copywriter needs as much information as possible about you, your business, and what you’re trying to get across in the content they’re writing. Furthermore, they must understand this information and apply it to the target audience, even if they have to do extra research to accomplish it.
Your copywriter needs to understand your background so that they can match your tone and style in the things they write for you. This is where discovery calls can come into play and why you’ll want to either fill out a detailed questionnaire or hop on a virtual call so that you can make sure you’re all on the same page.
Once you’ve had a chance to connect, professional blog content writers can use different styles and tones to match target markets and topics or ghostwrite for people within your company.
If a copywriter’s client would ordinarily write these things themselves but, for any reason, are unable to do so, they usually prefer their audience not to notice any difference. To pull off this seamless change, the copywriter must understand their client as much as possible.
A copywriter must also understand your business and what goods and/or services you provide. If whoever is making content for you does so without understanding your business, the message they send will be unclear. As a result, your potential customers will have no better understanding of your organization or products than the copywriter.
As you’re vetting content copywriting services, this is where an assigning editor or project manager can be especially beneficial. They know the strengths of the writers on their team, and they can help match you with the right one for your business.
Writers Who are Passionate About Words
As with any job, a copywriter should be passionate about what they’re doing. If they’re not, then the work they do and the quality they achieve won’t be awe-inspiring. It’s important that the copywriter you hire is passionate about their work and truly enjoys their job.
Not only that, but they should also give you the sense that they’re excited about working with you and are inspired by the goods or services you provide. Even the most professional copywriter sometimes agrees to take jobs they aren’t that interested in. Whether they want more money, clients, or whatever else, this can lead to lower-quality work.
You can often tell a writer’s excitement level by their correspondence. You may even want to keep things a bit lighthearted as you’re working through different writing assignments together. This can help you gauge how they are feeling and give you a good idea of whether the relationship is going to be a healthy one or just words on a page.
If you get the sense that the writer you’ve hired doesn’t care about your business, take a step back. Evaluate the contract you’ve signed and consider going a different direction. The last thing you want is sub-par content that lacks originality and inspiration and also fails to convert.
Writers with Commitment
Commitment is vital for an employee in any field, but it’s especially true for copywriters and other members of the marketing industry. A lack of commitment can lead to a failure to meet deadlines, a lack of effort, and a subsequent decline in quality. If they aren’t committed enough to their job to meet a deadline, it can throw off the pace of the rest of the selling process. This means the sales teams will get fewer potential customers, possibly resulting in less company revenue.
When a copywriter doesn’t care about the company they’re writing for and what they’re selling, they’ll likely attempt to get their projects done as quickly as possible so that they can get paid for minimal effort. Even if they try their best to produce quality content, the audience can tell when the writer lacks interest or expertise in the subject matter.
Copywriters with SEO Expertise
Many people outside of the marketing industry are unaware of what SEO is, except in a vague way. However, any copywriter you hire should be intimately familiar with this type of writing.
\SEO stands for Search Engine Optimization, and it’s the process through which a content writer draws the attention of the almighty search engine. If the search engine bots analyze certain content and find it meets its criteria better than others, those that don’t will fall below it on the search results page.
When internet users look up specific terms within your blog, ad, web page, and so on, they’ll (hopefully) see your content before seeing your competitors. This is desirable because most consumers won’t keep looking for other options once they find one they like. The higher you are on the search engine results page (SERP), the more likely you will retain that customer on your site.
A good copywriter knows SEO best practices and will write content that can boost your search engine ranking. While some search engine optimization skills can be taught, the best way to master SEO strategy is through experience.
While this doesn’t necessarily mean that copywriters who have been in the business longer are always better, it does mean they’re more likely to know essential details that make better SEO copywriting services.
For example, breaking up walls of text into smaller chunks makes it easier for people to read, thus boosting your SEO score. In addition, utilizing keywords — the words and phrases people search — in key places can help your content get discovered online.
At the very least, you’ll want a writer who can seamlessly incorporate keywords into the headings, subheadings, meta descriptions, bios, and image descriptions within your content.
While it can feel overwhelming to master SEO, the best copywriting services hire professionals that can take this headache off your plate. That’s a huge win for your business and your discoverability online!
Writers Who Understand Data
Not only is it important for a copywriter to understand SEO best practices, oftentimes it’s also important for them to be able to read and understand data and trends.
For example, if you’re hiring a copywriter to write your email newsletters, it’s important for them to understand the importance of optimized subject lines, spam triggers, and how to keep buzz words to a minimum.
This is important to increase your open rates and prevent your emails from going to junk folders every time.
If your copywriter is partnering with your marketing team, you all can also work together to determine the optimal frequency for email newsletters. Some days of the week are better than others for higher open rates, and there are even specific times of the day that people are more likely to click on your content.
By combining a copywriter’s expert words with a key marketing strategy, you can unlock the power of email marketing.
While it’s not a copywriting service’s job to create your marketing strategy, they are a key player on your marketing team nonetheless because of their expertise.
What Does Pricing Look Like For A Content Copywriting Service?
In addition to the key characteristics mentioned above, there are a few other considerations to think about when hiring a content copywriting service.
Many copywriting companies on the internet charge quite a lot for their services. Others may look like a great deal but will produce poor-quality work or be consistently late with delivery. Before deciding who to hire, shop around and make sure you’re getting quality copywriting for a reasonable price.
Quality content isn’t cheap. A lot of thought and experience goes into creating reliably good content, so carefully weigh your options. Having a dedicated writer and/or editor will go a long way toward getting a consistent and reliable product, so look for a company that tries to have the same people handle your projects each time.
Depending on what other services you need with your content, copywriting may be sold per word, per hour spent on creating it, or by promised returns generated. A good piece of webpage content may cost you $50-500, while PPC ads likewise vary between $50-200 each.
An excellent alternative to buying content piecemeal is to use a content subscription service like Content Cucumber. For one monthly fee, you are entitled to writer availability equal to 400 words per business day. You simply enter your topic request, and we will deliver an 800-word piece of content in two business days, a 1200-word piece in three business days, and so on.
But you don’t just receive a random writer. You have a dedicated project manager and writer that revise, edit, and optimize your content. You can also choose different add-ons and service options if you have a unique business model or need.
So, don’t get stuck outsourcing to overseas companies with lackluster articles, newsletters, and social media campaigns. Find a content copywriting service that can do more for a reasonable price and know exactly what you’re going to get when.
Do I Need Free Revisions?
As you’re deciding which content copywriting service is right for you, keep in mind that even the most experienced writer can’t meet your expectations perfectly every time.
A good copywriter will work with you and adjust the content as needed until it fits your company vision. However, not all services come with editing and revisions included, so the end product may wind up costing you more than you bargained for.
Content Cucumber works closely with you during the onboarding process to nail down the specific tone, voice, and style you envision for your brand. We’ll revise it as much as we need to until you’re happy with our output.
This can come in handy especially during shifts in brand voice or when you’re trying to nail down a marketing campaign and get the wording just right. Having someone to bounce ideas off of and receive high-quality content for a rebrand is huge, and when you hire the right person, you know it’s optimized for your business.
Additional Content Copywriting Services To Consider
In addition to hiring a standout writer and content copywriting service, you’ll also want to consider the additional services you need.
Outsourcing can have a profound impact on your business and free you up to do the things that propel your day-to-day business forward.
At Content Cucumber, we not only offer dedicated writing services for our clients. We also provide add-ons, such as:
- Keyword research
- Topic generation
- Auto-posting
- Metadata
- Image selection
- Content strategy
- One-on-one consulting
- Much more
No matter what you’re looking for, we can create a plan to help you accomplish your goals.
Find Your Perfect Content Copywriting Service
As you’re looking for the perfect content copywriting service, don’t be afraid to ask for samples or a demo. This will separate the legitimate companies from the phonies and help you make the best choice.
In addition, pay close attention to the fees and content scheduling structure of each potential writing company. You want to ensure their policies are clear, their track record is clean, and their writers are specialized in your niche.
No matter what you’re looking to have created — blog posts, social media captions, white papers, newsletters, email campaigns, etc. — you’ll want to make sure you hire someone who is well-versed in SEO best practices and can create unique content with keywords appropriately laced throughout.
Interested in learning more about Content Cucumber’s monthly content plans? Visit our website to learn more and request a demo.
