Kristine
Anyone remotely involved with digital marketing knows that it’s essential to create original and relevant content on a regular schedule. A consistent content marketing strategy is a proven way for businesses to boost web traffic, increase SEO rankings, establish their brands as industry leaders, gain followers on social media, and much more. Despite the numerous benefits of content writing, the creation process of getting content written can quickly fill up your schedule.
Instead of spending hours trying to think of a new topic, try one of these 7 ideas to meet your content marketing goals:
1. Try live streaming.
Live videos are popular on Facebook, Twitter, Instagram, and Snapchat, making it a great option for connecting with your target audience regardless of which social media platforms they prefer. You could try live streaming part of a company meeting, posting a brief tutorial, answering questions in real-time, or introducing yourself to new followers.
2. Repurpose blog posts.
When you create content, think of each piece like an ongoing project. You don’t have to immediately move on to another topic after publishing a video or article on a certain subject! For example, you can use quotes from a blog post as captions for social media, or summarize a long article in a video or infographic.
3. Share customer reviews and testimonials.
If you’re receiving positive feedback from your audience, go ahead and share that social proof with your other followers! People are drawn towards authentic reviews, and your business will seem more reliable as a result.
4. Interact with your audience.
When you feel like you have incurable writers’ block, reach out to your followers. Create polls to ask what they’d like to learn more about or what features they want to see in future products, for example. You could also pose a simple question to encourage responses, or host a contest among your followers to drum up excitement about your brand (and give you something to write about later!).
5. Recycle older content.
Even if some of the information is outdated, old content isn’t useless. You can update blogs with new sources or additional commentary, for instance. For evergreen content, you can continue to recycle it by creating a FAQ page for your website that includes links to the relevant blogs or videos. If you’ve recently gotten an influx of social media followers, you can also simply repost older content on your pages to increase total views!
6. Summarize recent industry news.
Check-in on what your competitors are doing, any major updates to your industry, what innovations have been made, or any interesting studies that have been released recently. Combining a wide range of relevant statistics into a single article, infographic, or video can provide a highly valuable resource for others within your industry. If you need help coming up with blog topics, we’ve got a guide for how to come up with new blog topics.
7. Outsource content production.
Of course, the easiest way to guarantee that you’ll always have new content every day is to outsource your content writing needs. Whether you need video scripts, case studies, blog posts, product descriptions, or social media captions, a professional agency will consistently deliver high-quality content created specifically for your brand.
Content Cucumber goes a step further by pairing you with a writer to tackle all your assignments so your brand voice will always remain consistent. See for yourself by ordering a sample blog post here.
