Lauren
When it comes to improving your search engine optimization (SEO), growing your audience, and boosting your profitability, few things are as effective as creating high-quality content.
If sharing relevant and engaging content with your audience is not already a part of your marketing strategy, you should consider changing that today.
But don’t just take our word for it!
Here are a few reasons why your business should write more content:
Why create content?
- More content = more traffic: Looking for ways to boost your organic SEO? Frequently adding pages of relevant content that your audience is excited to read will give your SEO a boost and drive traffic to your website. In fact, 57% of SEO experts rank content marketing as the top way to improve your business’ results in search marketing.
- More content = greater customer loyalty: One of the best ways to show your audience that you value their time and engagement is to consistently write relevant content. If your readers know that they will see great new content week after week on your website, they will check back frequently and start to build a relationship with your brand. Considering the fact that customer retention is cheaper and more profitable than acquisition, focusing on delivering quality content to your audience is vital.
- More content = better marketing: According to Demand Metric, 70% of consumers would prefer to learn about a company from a blog post than from a traditional ad. Content marketing produces more leads and costs far less than outbound marketing, and it is an effective way to expand your audience.
Your content lets prospective customers know more about your business, and it gives them a reason to interact with your brand.
Utilize your content
If you want to make the most of your existing content in order to improve your visibility and SEO, here are some tips to keep in mind:
- Repurpose your content: There’s no need to reinvent the wheel! If you have long-form content like a webinar, podcast, or an ebook, repurpose this same content into shorter blog posts, email newsletters, and social media posts. This will help you stretch your content further than you might think possible.
- Add visuals: Nothing will draw the eye or capture your target audience’s attention like an engaging video, image, infographic, or other forms of visual content. Try adding visuals to your content to help increase engagement.
- Listen to your feedback: When consumers leave comments on your blog posts, read them! You can often use these comments to inspire new content. Sometimes readers will ask questions related to your post that you can answer in a new post, for example. Pay attention and respond to feedback, and you will keep readers coming back, improving your SEO along the way.
- Update your content: Has your keyword research garnered new results that you want to incorporate into your blog post titles? Do you have any blog posts with information that needs updating? Don’t be afraid to make changes to this content so that it utilizes keywords and provides accurate and relevant information for your audience. In fact, according to SEMrush, 51% of companies attribute updating their content to later success.
Creating new content and making the most of your existing content is crucial for helping you expand your reach and grow your business.
However, while your content strategy is important, managing and creating content can be easier said than done. If you want to save time and money, but still write diverse, high-quality content that will help your business grow, you should consider outsourcing your content. Learn more about the benefits of outsourcing your content when you visit our blog.
