Quinn Black
However your business goals change from year to year, one thing probably stays the same: you want to grow your business. What growth looks like and how it happens may vary, but most people don’t look at their business and think, “You know what? I just want my business to shrink next year.” If you’re looking for a strategy that will consistently help your business grow, you should probably look into content marketing.
Great content writing and a strong content marketing strategy can do so much for your business, from reaching new customers to maintaining relationships with clients. Here are just a few examples of how content can help your business:
- Connect with your audience. Killer content helps you communicate with your audience in the most effective way possible. Whether you’re trying to communicate with them on your website, in social media profiles, or by showing up in search results, content can help you achieve your goals and reach your audience.
- Drive organic traffic. Speaking of search engine results, publishing blogs or newsletters that have targeted SEO keywords is a great way to increase organic traffic to your website. When you share consistent, helpful content on your website, it shows search engines that you are an authority on what you write about.
- Reduce ad spend. The more organic traffic you get, the less you’ll need to spend on ads. Instead of showing up in an ad slot, you can show up on the first page of search results with a great blog post about your product instead! Great content can also improve your click-through rate on paid ads.
- Build trust. Writing that informs, entertains, and inspires keeps audiences engaged and coming back for more. Whether you’re posting relevant news for your industry, instructions on how to care for your products, or simply information about you and your business, showing up with fun and fresh content will help you build trust with your audience.
Content in Action
Our co-founder Chris Chasteen wanted to start a company that would help him grow his eCommerce business. He knew that content marketing was the way of the future and could be more scalable than advertising in the long run. Utilizing well-written content, Chris was able to reduce the ad spend for one campaign by $12,000 month over month, as well as see an increase in monthly sales by tens of thousands of dollars.
Other eCommerce companies saw the same outcome when using our service. One eCommerce client was able to drive 6 figure value from their content strategy using Content Cucumber. Utilizing content, we can reduce ad spend and increase revenue. Unlike ads, it never turns off.
Another type of business that we regularly serve is agencies. In addition to getting great content for their own marketing efforts, agencies can provide writing services to their clients. For them, we see more leads and happy clients.
One of the best things about great content writing is that you can use it in every area of your business. Want to encourage shoppers to buy your products? Great content writing in your product descriptions can help with that. Would you like to share tips on how to use your product with current customers? Blog posts are the perfect place to share all that great information. Do you want to reach more people on social media? Share valuable content with your audience, and they will share it with their audience too.
Get Your Outrageously Talented Writer
Now it’s time to figure out the best way to get all this amazing content written. Don’t waste your time poring over resumes, or trying to write an unattainable amount of content on your own. Content Cucumber is here to help! We have a team of outrageously talented writers that are specially trained to write incredible content for our clients.
You can put in your first request as soon as you sign up. It’s only $490 per month, and it’s just like having a writer on staff.
