Kristine
Although new eCommerce technologies and trends seem to emerge every day, content still reigns as king. Businesses that publish informative articles, entertaining blogs, or inspiring social media posts can reap numerous long-term benefits, from improved SEO rankings to increased customer loyalty. Consumers want to make informed decisions, so the companies that excel at providing high-quality information are sure to impact a large audience.
However, creating great content is often easier said than done. Making a single blog post can take up precious hours of your time as you research trending keywords, the latest consumer questions, new developments in your industry, and other bits of information your audience will appreciate. Then, you’ll have to organize the content, write it in your brand’s voice, and edit out any grammar mishaps before finally publishing it on your website. It can quickly become an overwhelming task for even the most determined business leaders.
If you’ve ever felt frustrated by the pressure to generate content, partnering with a content writing service could be a valuable investment. If you’re not completely sure if it would be a good fit for your business, here are a few key points to consider:
1. You’ll get fresh ideas for content.
Many people are hesitant about working with a content marketing service because the writers won’t always have expertise in the topic they need to write about. Business leaders generally believe they should personally be the ones writing content since they are, after all, knowledgeable about their audience, products, and competition. However, it can be difficult to repeatedly generate new ideas for blogs week after week if you’re already an expert. This is when having a fresh perspective can add an entirely new dimension to your marketing strategy.
A great writer will be dedicated to learning more about your company, values, and business goals before they create content for your site. As they conduct further research, they’re likely to consider points from a different angle or explain a complex subject in a way that’s easier for non-experts to understand. They’ll have the creativity and the skills to engage with your audience on a more personal level while still maintaining a consistent brand voice.
2. Your overall marketing strategy will improve.
Do you like to create video content for your audience? Are your product descriptions well-written and up-to-date? How strong is your social media presence? These are all areas where a professional writer can help!
Writing services can do so much more than create blog posts and articles. Any type of online written content, from Facebook posts to Instagram captions to email newsletters, can be taken care of by a dedicated writer. They can breathe new life into your marketing strategy by:
- Creating a helpful FAQ page for visitors.
- Conducting deep research about a specific trend in your industry.
- Revamping your product descriptions or email campaigns.
- Compiling a handy checklist for your customers.
- Writing scripts for your videos or podcasts.
- Working with you to publish chapters for an eBook.
3. A great writer can save you time and money.
Simply entrusting your content to a writing service can save you hours of your time every single week. According to research by Orbit Media, the average time it takes someone to write a blog post is 3 hours and 57 minutes, with the average blog ending up to be around 1,236 words. If you’re wondering why the pace is so slow (just over 5 words per minute!), just think about all the researching and editing that goes into each piece of content. No business will benefit from subpar writing, so putting in the time and effort to gain real results is crucial.
Investing in a professional content writing service can result in increased page visits, conversions, social media followers, and loyal customers. Content writing isn’t a short-term marketing trick or a brief advertisement. It’s for building long-term relationships with your customers, becoming a trusted voice in your niche, and offering high-quality information for every person that comes across your website. Consumers are always searching for helpful advice and entertaining content, so providing valuable posts for them will help your business gain the attention it deserves. Are you ready to get started?
If you’d like more information about partnering with a content writer, check out Content Cucumber today! This dedicated team consists of professional writers and editors who will ensure that you’ll get paired with the person best suited to write for your company. Try Content Cucumber risk-free with a 14-day guarantee; if you don’t love what we create, you’ll receive a full refund.
