In less than 7 weeks, the 2020 Traffic and Conversion Summit is going to attract more than 10,000 excited digital marketers, content creators, and entrepreneurs to the lovely city of San Diego. This annual 3-day event is sure to be full of learning, networking, and inspiration, but to make sure you get the most out of your trip, you’ll have to pick the right schedule for your needs. 

At first, it can be overwhelming looking through the full Traffic & Conversion Summit agenda. There are over 120 sessions and 80 speakers scheduled so far, and the website states that more are being added every day; it’s totally understandable if you need some help sorting out your own agenda! Here’s what you need to know:

Get On the “Right Track”

You won’t find any irrelevant information or generic presentations at this conference! The T&C Summit describes itself as “seven events in one,” offering over half a dozen specialized tracks for everyone involved in various steps of the marketing process. Based on your current position and interests, you can choose one of these highly-relevant topics to focus on at T&C:

  • Agencies Only. Perfect for agencies and consultants looking for tools and strategies to serve their clients and grow their practice.
  • Big Ideas. Perfect for founders and executives wanting to know “What’s Next?”
  • Content Marketers. Perfect for traffic managers, media buyers, and demand generation professionals.
  • Conversational Marketers. Perfect for anyone interested in chat, bots, Messenger, and any other forms of inbounding selling.
  • Digital Advertisers. Perfect for traffic managers, media buyers, and demand generation professionals.
  • Digital Retailers. Perfect for Amazon sellers and eCommerce marketers.
  • Growth Hackers. Perfect for analysts, optimizers, and anyone on the lookout for the latest tips, tricks, and hacks.

Must-See Speakers

Over 85 influential, successful, and intelligent speakers will be taking the stage to share their insights and knowledge with attendees. Unfortunately, as the T&C convention is only a 3-day event, there won’t be enough time to hear from everyone. If you need some help narrowing down your options, consider attending the sessions hosted by these incredible leaders:

  • Ryan Deiss. Deiss is the CEO and co-founder of DigitalMarketer, and he will be hosting the opening and closing keynotes at the event. He will also be taking part in the “Wicked Smart” session, a fun brainstorming/competitive event among several other experts in digital marketing, including Roland Frasier, Perry Belcher, and Richard Lindner.
  • Mari Smith. Also known as “The Facebook Queen,” CEO Mari Smith is one of the top thought leaders in the world when it comes to social media. Join her session on March 31 at 11:30 a.m. to hear her latest insights about Facebook’s new features and her predictions for the future of social selling.
  • Daniel Harmon. The Founder and Chief Creative Officer of Harmon Brothers, Daniel Harmon, will be co-hosting a session about turning a little-known brand into a popular household name. No matter what stage your business is at, this session will give you actionable steps to accelerate your company to the next level. Join Harmon on March 31 at 3:15 p.m.
  • Roland Frasier. Frasier, the CEO of War Room Mastermind, will be a speaker at 5 different sessions, including a special “fireside chat” with Josh Elizetxe. Listen in on Frasier’s expert tips about marketing tactics, growth accelerators, boosting referrals, and other essential strategies for modern marketers.
  • Josh “Snow” Elizetxe. The Founder of Snow Laboratories managed to create a $100 million digitally native brand within an intensely competitive market. So… how did he do it?! Find out at his “fireside chat” with Roland Frasier on April 1 at 2 p.m.

Networking Opportunities (and Parties!)

Attendees will be able to start networking several weeks before the event with the official event app, which is expected to be released this month. With the app, you can create your personalized agenda, message other attendees, view the full convention schedule, and make sure you don’t miss any of your favorite speakers. 

If this is your first time attending the convention, or if you’re planning to check it out on your own, there are plenty of ways you can get connected with other like-minded individuals. You can sign up for one of the official meet-ups, which include groups for:

  • First-time attendees.
  • 7-figure founders.
  • Agencies and consultants.
  • eCommerce and digital retailers.
  • Women in marketing.

If you’d prefer to organically meet new people, you can simply hang out at the networking bar, which is located right in the middle of the show floor. This chill area has plenty of spots to charge your phone or laptop, have a drink, chat, and relax a bit before your next session begins. Or, for something a little more lively, you can head out to one of these exciting parties:

  • Expo Party: Held from 6 p.m. to 8 p.m. on March 30 on the expo floor of the Convention Center.
  • Block Party: Held from 7:30 p.m. to 10 p.m. within the Gaslamp District on March 31.
  • T&C Send-Off Soiree: Taking place from 7:30 p.m. to 10 p.m. on April 1 at the Marriott Marquis San Diego Marina Terrace.

Out and About

Just because the sessions are over for the day doesn’t mean you need to turn in early; after all, you’re in San Diego! If you’re itching for something to do during your stay, all of these attractions are within easy walking distance from the convention:

  • USS Midway Museum. The USS Midway Museum, a unique dedication to San Diego’s Navy history, is just a brief 0.8-mile walk from the San Diego Convention Center. You can enjoy special audio tours, the immersive multimedia presentation at the Battle of Midway Theater, and even try your hand at flight simulators.
  • Seaport Village. A 15-minute walk from the Convention Center will take you to Seaport Village, home to over 50 unique local shops, 17 different restaurants, and a consistent stream of outdoor entertainment.
  • K1 Speed. If you want to indulge your inner child while engaging in some friendly competition, grab some friends and head over to K1 Speed for indoor go-kart racing! There’s even a lounge and eatery onsite for post-race camaraderie and drinks, making this one of the coolest places to have an informal meet-up with others from T&C.

If you haven’t signed up yet, be sure to register for T&C soon to save your spot.

P.S. Content Cucumber will be there, so please feel free to find us and say hi!

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