For most people, an early-April trip to San Diego may sound like a great plan for a spring break getaway, but those of us in digital marketing know that Traffic and Conversion Summit is where the fun is really at. This year, over 10,000 attendees and 85 expert speakers are expected to meet up at the San Diego Convention Center for 3 full days of classes and networking events for anyone involved in eCommerce. If you’re planning on attending the T&C Summit this year, here’s what you can expect and how you can make the most out of this opportunity:

Choose the right track.

According to the event website, the T&C Summit is “like seven events in one.” Attendees can select from seven different breakout tracks with speakers, classes, and other sessions that are tailored to meet the needs of digital retailers, content marketers, digital advertisers, and others involved in marketing. Whether you’re an entrepreneur or a blogger, you’ll be sure to find the perfect track for you by visiting the Tracks page.

Prepare for extensive note-taking.

The one thing that makes people return to the Summit year after year is the fact that all methods and tactics shared have been proven to be effective. Every speaker will give you actionable, cutting-edge advice that you can immediately apply to your marketing strategies. The concepts shared are those that have legitimately helped different businesses thrive, and it’s nearly impossible to find such depth of information anywhere else. Make sure to bring your notebook, tablet, laptop, or whatever you prefer to use to take notes; you definitely won’t be able to commit everything to memory!

Head out on the town.

If you need a break from the crowded convention center, you can head to one of the several restaurants that are within walking distance for lunch or dinner and still return in time for more networking and learning sessions. Here are some of the most highly-recommended dining options in the area:

  • Bandar Restaurant. A half-mile walk will lead you to this up-scale, award-winning restaurant that specializes in Persian and Mediterranean cuisines. 
  • Grant Grill and Lounge. This outstanding restaurant has been a staple in the San Diego dining scene since 1951. It was voted as one of the “Best Hotel Bars” by Food & Wine, and the locally-sourced, seasonal dishes are sure to please any palate. 
  • Oceanaire Seafood Room. Located just a mere 0.2 miles from the convention center, this lovely seafood restaurant offers fine wines, freshly-caught seafood, and steakhouse specialties. 

What are you looking forward to most at the 2020 Traffic & Conversion Summit?

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