There are over 300,000 items in the average American home. Yes, you read that correctly. Three. Hundred. THOUSAND. With numbers like that, it isn’t hard to see why minimalism it catching on. Documentaries like Netflix’s Minimalism: A Documentary About the Important Things are bringing this obsession with things to light and explaining just why minimalism may be the answer.

The minimalism trend is reaching far beyond people with stuff.  The concept of “less is more” is also being embraced by brands who believe it’s best to “keep it simple, stupid.” Some brands have transitioned so smoothly into minimalist logos that you would be hard-pressed to remember their originals. Remember Netflix’s old logo that was the actual word “Netflix” in all caps? Now it is just a sleek, red N on black background. Flashbacks of Instagram’s brown camera logo? Compare that to the present day abstract camera. The list goes on, but these are a few of the most memorable.

So why are so many brands making the push for minimalism? Simple: when executed properly, minimalist logos and messaging can be incredibly effective. Here’s why:

  • Minimal logos are highly recognizable
  • Better transition to small sizes
  • Easier on the eyes
  • More timeless
  • Easier to remember

Brands now strive for minimalist logos, but for most, those logos did not appear overnight and were not the first draft. The most popular brands with iconic minimalist logos (think Nike, McDonald’s, and Google) dedicated resources to rebranding because they recognized the value of minimalist logos.

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