Content is king for an important reason. About 74% of businesses gain more leads with content marketing strategies. Creating content is even more important during the holiday seasons when marketers know a marketing strategy can make or break the holiday season.
A holiday content marketing plan starts with keeping the right business goals in mind and creating great content. Here are five content marketing ideas to expedite your own marketing planning for the holidays ahead.
1. Encourage Discussions about the Holidays
You likely have multiple platforms such as your website, blog, and social media accounts to engage your audience. You may be hyper-focused on interacting with your audience during the holiday season. However, you need to communicate with them year-round.
For instance, you can write a post to ask your audience what favorite food they are looking forward to eating this holiday season. Then, you can give personalized, memorable responses to their comments, endearing your company to your audience.
No matter how you interact with your followers, it’s important to respond to all comments. If a user posts a criticism, but you do not reply, it sends the wrong message to other followers and customers.
2. Appeal to Your Audience’s Emotions
The holidays bring out many emotions from people. Some are excited. Others are nostalgic for holidays past. You can appeal to those emotions with a smart holiday marketing strategy.
When you are creating your holiday content marketing plan, pay attention to the emotional appeal of your content. Share inspirational posts on social media. Show how your company celebrates the holidays on your blog with pictures and a long-form story. Your audience would be grateful to see a more human side to your company.
3. Plan Those Holiday Emails
In the last two months of the year, you will send a lot of emails to your customers. You do not want to rush through your emails and forget an important announcement of a new product.
Plan your ideas for your holiday emails now, and you do not have to worry about coming up with a catchy subject line the night before. Writing in advance will help you keep your brand voice and tone consistent.
Some ideas for your holiday emails could be a gift guide for any age, a new product launch, or email campaign announcements and reminders.
4. Gather Your Visuals
When writing copy for your posts, keep in mind that people remember up to 80% of what they see and 20% of what they read. To shine during the holiday season, invest time to create attention-grabbing images for your holiday content marketing plan. Depending on your plan, you may need to make visuals for blog headers, email content, ads, and more.
The good thing is, you don’t have to take photos by yourself. Many free online resources can help you find relevant images and graphics. You can download general visual images from royalty-free websites such as Pexels, Unsplash, and Pixabay. You can look at this list of free Adobe Photoshop alternative websites to help you create graphics for your website. If you are selling products and have the means to do so, you can even hire a professional ecommerce photographer to take pictures.
5. Publish Valuable Holiday Content
Think about the helpful information you can offer your audience this holiday season. If you sell party supplies, you could create a guide for a holiday party, complete with recipes, games, and preparation tips. Whatever you choose, incorporate relevant SEO keywords in your content to improve your ranking for organic searches. Offering quality content for free achieves two main goals: Attract new users and build brand authority with returning users.
Make Your 2019 Holiday Content Marketing Ideas into Reality
While you were reading this post, the question that may have been on your mind was: When will you find the time to write holiday blog posts, newsletters, and other content?
That’s when you can plan your holiday content with the guidance of Content Cucumber.
Content Cucumber can create the content you need for this holiday season. We can use the ideas we compiled in this post and write effective content for better audience outreach and to showcase your offerings and services. Let us help you make your holiday ideas into fun, informative content that truly engages your audience. Sign up today!