Content marketing is a promising strategy that gives your business the potential to reach more customers, develop brand authority, and increase conversions. Unsurprisingly, more businesses are turning to content marketing. While nearly 90% of companies use content marketing, only 6% rate their strategy as very effective and sophisticated! A large portion of B2B marketers describe their current content marketing as plagued with growing pains and an incoherent strategy. While nearly everyone is utilizing content marketing, not everyone is seeing the results they are looking for. Not seeing initial success with content marketing may be discouraging, but with a little help, you can completely revamp your content. Here are the top 8 signs that you should seek help with your content marketing strategy.
You’re Not Seeing Results
The most obvious sign that your content marketing strategy needs an overhaul is that is is not effective. If you have set realistic, relevant goals and are unable to meet them with your content marketing, it is time for a change. Instead of quitting on content marketing, turn to an expert who can help you create better, more effective content for your audience.
You Don’t Know What to Measure
Not seeing results from your content leads to the next big sign that you need help; you do not know what to measure. If you set goals that are hyperfocused on clicks and purchases, you will miss out on the real value of content marketing. While your performance should be trackable, it should focus more on the value your content brings to your audience. Always remember that content marketing is a long-term strategy that required sustained effort. Focusing on the wrong things leads to frustration and burnout. A professional can help you understand the goals of your content marketing and how to measure your progress, while also guiding your content to be entertaining and helpful for readers.
You’re Running Out of Ideas
One major challenge associated with content marketing is the need to constantly have new ideas for content. While you may start out strong with some really interesting ideas, over time it may become more and more difficult to generate new ideas. Working with a professional content writer will ensure you have a continuous stream of fresh, new content. The writer can provide you with completely new ideas, fresh takes on concepts you’ve covered or specific content for a broad topic you have in mind.
You Do Not Have a Consistent Publishing Schedule
Successful content marketing is consistent and requires a sustained effort. Posting randomly at any time and day you happen to have content ready will make it very difficult to build trust with your audience. If you are having trouble creating or sticking to a content schedule, it is time to seek help. When you work with a professional content writer, you will have enough continuous content to feed into your schedule. The best part? Some companies and writers can even help you upload and schedule blogs and other website content so you are always on top of your publishing schedule.
You Don’t Have Time
Designing and implementing an effective content marketing strategy takes time which is something many of us are short on. For larger businesses, a dedicated marketing team may have the manpower to handle all content creation, but for the majority of businesses this is not the case. You may not have the time to search for ideas, generate and edit new content, and schedule it for publishing, but you can get help from an experienced content writer who can.
Your Writing Lacks the Quality You Want
Quality is a huge factor in successful content. While your content does not need to be absolutely perfect, it should have minimal errors and be of high quality. Quality writing is more than just perfect grammar, it has the ability to captivate and inform your audience. Take a good hard look at the content you are currently producing. If you are bored reading through it, there’s a good chance your audience would be as well. Even if you enjoy writing and are a good writer, you may struggle to consistently produce quality content when you are swamped with the day-to-day business operations. Do not compromise quality. Find a professional content writer to consistently deliver the quality content you need for successful content marketing.
You Aren’t Optimizing for SEO
SEO is critical for getting your audience to your content. Optimizing for SEO is time-consuming and requires significant effort, especially if you are unfamiliar with it. A professional content writer can quickly and efficiently structure and write an article or social post that is search engine optimized.
You Are Ready to Abandon Ship
For all of the above reasons and many more, you may feel like you are constantly battling an upward current and unable to gain traction with your content marketing. If you are at the end of your rope with content marketing and about ready to just toss the whole idea, you definitely need help with your content writing.
Luckily, we are ready and willing to help! Content Cucumber provides you with a dedicated writer who will write up to 400 words per day for your company. Request any type of content from blogs, to newsletters, to social posts. Your Content Cucumber writer will bring all of your ideas to life while also providing new ideas for you when you need them. Avoid the hassle of freelancers and the headache of writing yourself. Partner with an experienced Content Cucumber writer and gain a valuable asset for your team and an extension of your brand voice. Learn more about how Content Cucumber will completely change your content marketing strategy or get your writer today by visiting our website HERE.