While most small business owners know the importance of incorporating a blog on their website, staying active on social media, and creating content for their followers and email subscribers, there are some pitfalls that prevent them from making the most of their content creation.
If you want to take advantage of the benefits of content marketing, you should make sure that you are avoiding these common mistakes when you are creating content:
1. Ignoring your target audience
The point of creating content in the first place is to attract your target audience and help them to engage with your business. Successful business owners know that the customer is key, and the best way to gain new customers is to show them that your business can provide a solution to some of their problems and add value to their lives.
Figure out who would most benefit from your services and what demographic your business products are geared toward, and make sure that you create content that they will enjoy. This means engaging with your audience, conducting research, and soliciting feedback that will let you know their interests, needs, and problems.
Once you have this information, you can create content that will catch their attention and keep them coming back for more. When it comes to developing content, the worst thing that you can do is to post information that is not relevant to your audience. Find out what interests your target consumers, and tailor your content accordingly.
2. Rarely posting content
If you only update your blog or make new social media posts once in a blue moon, you will miss out on opportunities to grow your business.
While there is no specific rule that states how frequently you should post content to your website, you need to make sure you are posting valuable, engaging content on a regular basis. If you wait too long in between social media or blog posts, you risk your audience forgetting about your business.
When you post regularly, you will be able to capitalize on your business’ growth and keep your audience interested and engaged all year long.
In order to avoid “content drought,” you should come up with a regular schedule for posting content. Whether this schedule reminds you to post content weekly, bi-weekly, or with a different time frame, it will guarantee that you are posting content consistently.
Posting on a schedule will also help your audience know when they should expect new content. If you always post on Monday mornings, your audience will check your website on Mondays eager to read your next post.
Capitalize on the benefits of content marketing by scheduling your content and making regular posting a priority.
3. Writing without SEO in mind
When you write blog posts for your website or create other forms of content, you need to prioritize search engine optimization (SEO). Boosting your SEO will help your website show up higher on search engine results pages, increasing your website traffic. High visibility means more clicks, traffic, conversions, and sales.
You can use your content to improve your SEO in a few ways:
- Provide high-quality content: Quality content means you will have more returning website and blog visitors, which will increase your ranking
- Update content: Improving your existing blog posts can help increase your traffic by as much as 111%
- Keyword research: Find out what words your target audience are searching and include those words in your blog posts and website copy
Do not simply create content that you find interesting without focusing on how this content can help improve your SEO and your bottom line.
4. Only using your content to push your products
Have you ever encountered pushy salespeople who were so busy trying to convince you to buy their products that they never stopped to listen to what you actually wanted or needed? That’s exactly what your business is doing to your target audience when you only post about your products.
Your blog posts, videos, podcasts, and social media posts should add value beyond your specific products. If you are creating content that is not relevant or valuable to your target audience, they are not going to continue to visit your blog or find your business useful.
Find out what topics are most interesting to this target audience, what problems they are facing, and what types of content they typically search for on a regular basis. Use this information to craft content that they will find helpful.
In order to provide the high-quality content necessary to grow your audience and gain new customers, you need to keep your target audience in mind and make sure that you are adding value. Any business can offer consumers a product, make sure your business offers them more.
You can make sure that you avoid these common mistakes and provide your target audience with content they will love when you work with Content Cucumber. Find out how Content Cucumber can help you create blogs, social media posts, and other content that will help increase your SEO and your audience when you visit our website.