In this day and age of social media and other emerging novelty platforms, it’s hard to make your business stand out. Blogging may seem outdated, but it is still a useful tool if you are blogging for business. In fact, according to HubSpot, companies received a 55% increase in visitors when they blogged frequently. 

Blogs remain a powerful tool to engage readers and build loyalty. Read more about why writing a blog is so important and how you can use it. 

What is a blog?

According to the Merriam-Webster dictionary, a blog – shortened from the original term weblog – is “a website that contains online personal reflections, comments, and often hyperlinks, videos, and photographs provided by the writer.” Starting in the early 2000s, blogging became well-known with several political and instructional blogs. Many industries started to take notice of blogs. Many blogs exist for personal reasons, and only a few are business blogs. In reality, anyone can start a blog on any niche topic from morning routines to holiday decorations to social issues such as human rights and climate change. Great blogging makes you look more credible, especially if your brand is young and unknown. 

How do you write a blog? 

The writing structure of a blog has changed over time, but now it follows these general blog guidelines:

1. Understand your audience

Before you get started, think about your target audience. What are their needs? What are their pain points? What will help them make their lives much easier? Think about your audience and their interests as you come up with a topic for your blog.

For example, if you want to start a blog on teaching Gen Z about starting a business, you probably need not talk about downloading social media apps – they most likely know about them. Instead, you can focus on using social media apps as marketing tools to promote their businesses and engage with customers.

2. Identify your topic for your blog

Before you get started, there needs to be a topic for your blog. It could be about anything but let’s continue with the previous example. As you continue researching, you can expand on your topic of social media apps to write about forming a legal entity for your business or finding a commercial real estate agent for your brick-and-mortar business. Come up with ways to expand on your topic and see how far you can stretch it.

3. Think of a working title

A working title helps you find focus on your blog post. It may not be the final working title, but going through them gives you time to think of the final working title. For instance, a working title for your social media apps blog posts could be “An Introduction to Social Media Apps for Marketing”. Then, it can be changed to “How to Use Social Media To Boost Business”.  

4. Write a Captivating Intro 

Grab the reader’s attention first by writing a compelling introduction sentence that will hook them into reading more of your post. Then you can go further into the general overview of your blog post that may improve their work or personal lives. 

5. Outline Your Blog Post

A blog post can have a lot of information for the writer and the reader. Multiple paragraphs can overwhelm the reader, so it is best to organize your thoughts by creating a blog post outline. An outline makes it easier to get your points across in the best order. 

6. Write Your Blog Post 

Using your blog post outline, start writing your blog post! Write about what you know about the topic. If you need more research, use data and cite them in your blog post appropriately to not violate any content usage guidelines. Remember to include your call-to-action (CTA) at the end of your post to lead readers into subscribing to your blog or read another related article. 

7. Edit and Format Your Blog Post 

Edit, format, and proofread your blog post before posting it online. You can have a trusted co-worker review it for you, or you can use online grammar and writing style checkers such as Hemingway Editor or ProWritingAid.

Does a blog have to be on your website?

Many companies integrate blogs into their websites, so it may be hard to differentiate between a blog and a website. Blog posts need not be on your company’s website. They can also be posted on your company’s Medium and LinkedIn pages. While you can post information about your company’s products and services, blog posts are frequent and need to engage with readers. Readers can post comments and voice their opinions. Constant blog posts show that your company is active, offering insights, news, and developments. Medium and LinkedIn pages are other ways to post blog posts and engage with other readers coming across your blog.

A quality blog can help build your audience, optimize SEO, and foster customer trust.

A blog helps you connect with your target audience by announcing any new products and developments, creating informative posts, and discussing industry news. Your readers may even engage with each other and create a community around your blog. It can boost traffic and convert leads by optimizing SEO in your content and getting your blog ranked in Google Search.

Your blog is a powerful tool if you are growing a business. Your blog can help elevate your brand and remain visible with consistent updates and customer engagement. Contact Content Cucumber today to learn more about how we can help boost your company’s blog.

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