Building Brand Authority In The Online World

Categories: Brand Authority, SEO
Published June 20, 2018

Written by Content Cucumber

Brand authority is about far more than just “image control.” It is the culmination of excellent customer service, uncompromising business ethics, and, of course, effective message-sharing. When people consider you the “go-to” company for your particular product, then you’ve got brand authority. This can be hard to measure with any single objective number or metric — but it’s paramount to success,…