Why Do Anything New?

Categories: Content Marketing
Published June 6, 2019

Written by Content Cucumber

The old adage “if it’s not broke, don’t fix it” might apply to various household appliances, but it’s not necessarily the best way to approach business decisions. Without innovation, creativity, and new ideas, companies in all types of industries will begin to falter. Today’s modern consumers expect businesses to stay up-to-date on all the latest trends and technologies, so continuing to do things the “old-school” way isn’t exactly a winning marketing strategy.



Why is Content Marketing Important?

Published March 25, 2019

Written by Content Cucumber

In January 2019, Statista reported that the global digital population, which represents active internet users, exceeded 4 billion people. With such a massive worldwide market, businesses have had to completely revamp the way they market themselves in order to appeal to shifting customer demands. In fact, the most successful online retailers have realized that the key to attracting and retaining loyal customers…