Why Do Anything New?

Categories: Content Marketing
Published June 6, 2019

Written by Content Cucumber

The old adage “if it’s not broke, don’t fix it” might apply to various household appliances, but it’s not necessarily the best way to approach business decisions. Without innovation, creativity, and new ideas, companies in all types of industries will begin to falter. Today’s modern consumers expect businesses to stay up-to-date on all the latest trends and technologies, so continuing to do things the “old-school” way isn’t exactly a winning marketing strategy.



What Blogging Does For Your Business

Categories: Brand Authority, Writing
Published April 25, 2018

Written by Content Cucumber

Spoiler alert: it does a lot of good. It’s difficult to think of a single organization that would not benefit from content marketing. Blogging is as universally beneficial to businesses as advertising — because, in essence, blogs can be thought of as a uniquely engaging kind of advertising. Content marketing is powerful because it provides value to potential customers while improving…