Moving On After the Shopify and Mailchimp Breakup: What’s Next?

After a number of heated arguments and disagreements about sharing customer data, the official divorce between Shopify and Mailchimp will commence on May 12. Once the previously inseparable couple decides to part ways for good, it’s up to users to decide for themselves which service they want to keep. Since it can help to know that there are plenty of other fish in the sea when you’re getting over a breakup, we narrowed down some of the best alternatives to make it a little easier for you to move on.

NEW MATCHES FOR MAILCHIMP

If you’re thinking of switching your ecommerce platform in favor of keeping Mailchimp’s services, it’s a smart move to choose one that allows for a considerable amount of scalability and flexibility above all else. Platforms that are specifically designed for small businesses might not be able to keep up on high-traffic days, but those that cater to enterprises can be terribly expensive for an independent retailer.

To get that “just right” balance for your ecommerce store, consider platforms that are used by companies of all shapes and sizes, such as these top-rated options:

BigCommerce. BigCommerce features hundreds of responsive themes that will make your store look flawless on any device, and its simple drag-and-drop editing feature makes building your store a breeze. It has the capability to sell across multiple online channels while allowing you to add an unlimited amount of products to your store. However, Bigcommerce may have unreliable loading times, especially for high-volume stores, and it may be pricey for larger companies.

Magento. If you want the latest cutting-edge technologies, great customer support, and reliable security, Magento can be a great fit for those who have some experience in web design. Magento offers a free community edition, as well as paid solutions that are based on your business size. If your store starts to expand too quickly, you can simply upgrade to the next level up. Although Magento allows for the most customization and features the fastest upload times, it can take several weeks to get your store up and running, and you must choose your own hosting provider.

WooCommerce. WooCommerce is built on WordPress and prides itself on being open-source and completely customizable. It’s easy to get started, and there are hundreds of official extensions that will make running your store efficient and hassle-free. There are even free plans available for businesses on a tight budget, but it’s important to note that every user must find their own hosting provider since WooCommerce does not offer hosting services.

POSSIBLE PARTNERS FOR SHOPIFY

If you’d rather stick with Shopify but are desperate for a new email marketing system, you’re in luck! There are an array of ecommerce tools for marketing that work just like Mailchimp:

ActiveCampaign. ActiveCampaign allows you to send automated, personalized emails based on specific time parameters, customer behaviors, A/B tests, or other actions. It has a drag-and-drop designer that requires no web design skills or in-depth tech knowledge, and you can view what your messages will look like from your customer’s perspective before launching a new campaign. Although there are no free plans with ActiveCampaign, it does cost less than Mailchimp’s services.

Drip. Drip integrates smoothly with Shopify and makes it easy to keep up with each customer throughout their entire shopping experience. You can determine specific guidelines for email marketing messages based on consumer actions, such as cart abandonment or order placement.

GetResponse. GetResponse has several unique features, like landing page creators, webinar editors, apps for Android and iOS, and access to free stock images to add an extra touch to your messages. GetResponse is especially great for international sellers, as there are 25 different languages available in the interface. However, the analytics don’t stack up to the abilities of Mailchimp, and GetResponse limits the amount of files and images you can store in the media center.

Klaviyo. Shopify stores reportedly make an average of $85 for every $1 they spend on Kalviyo’s email marketing services. Klaviyo can be integrated into any Shopify store with a single click, and it features built-in templates for common types of email messages to make customization fast and simple. For social media-savvy businesses, Klaviyo can also be used to target Facebook and Instagram users!

NEXT STEPS

Regardless of which platform or email system you decide to use, generating original online content is essential for improving SEO and attracting new customers. If the Mailchimp/Shopify breakup has left you with no time for creating content, see how our team of writers can provide consistent updates for your blog so you can focus solely on running your business.

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