The Ultimate Guide to Building Brand Authority

Categories: Brand Authority
Published December 18, 2018

Written by Content Cucumber

Brand authority is a term you have likely seen before… but how exactly does one go about building a brand that can be trusted? Whether you have just started your own business, joined a new team, or are simply wondering what how to strengthen your brand’s image, it is worth familiarizing yourself with the fundamental strategies for building a powerful…



INTRODUCTION Every time we add a new client here at Content Cucumber, we begin by interviewing them about their company. There’s a few reasons why we do this. We want to understand their story, their message, and their target audience, for example. And we also need to know their goals: what are they looking to get out of content marketing?…



Social media is a great equalizer for establishing brand authority. Regardless of how large or small your company may be, you can leverage social media to increase audience engagement, share your message, and ultimately drive sales. If you haven’t yet started investing in your brand’s social media presence, it’s never too late. Social media can be daunting, but you’re not walking…



The Mavericks of Content Marketing

Published September 9, 2018

Written by Content Cucumber

If you’ve read the New York Times bestselling novel The Outliers you’ve probably heard of the 10,000-hour rule. In the nonfiction novel, Malcolm Gladwell repeatedly claims to become in any field, you need to practice that job or skill for 10,000 hours. This rule stands true for sports stars, musicians, and business leaders. The same concept can be applied to the world…



If you run a business, you likely believe very deeply in your product. This is no doubt important. After all, who could possibly better advocate for you than…well, you? Sadly, believing in what you have to offer is not enough; you have to compel consumers to believe in it as well. And to score believers, you must capture their attention in…



If you can connect to a computer, you are a content creator; but not all posts are created equal. The perfectly snapped photos you’re putting on Instagram are likely far better than the odd, slightly incoherent status updates your mom is posting on Facebook. Whether you’re a teenager trying to gain likes, or a business trying to grow your base, now…



Way back in 2008, Search Engine Watch published an influential article entitled “ Social Media and SEO — Friends with Benefits?” Clearly, in terms of internet marketing, 2008 is ancient history. (The article even mentions primeval artifacts of the online world such as Mixx, Digg, and Myspace in a short list of the most influential social media sites.) That said, the…



Building Brand Authority In The Online World

Categories: Brand Authority, SEO
Published June 20, 2018

Written by Content Cucumber

Brand authority is about far more than just “image control.” It is the culmination of excellent customer service, uncompromising business ethics, and, of course, effective message-sharing. When people consider you the “go-to” company for your particular product, then you’ve got brand authority. This can be hard to measure with any single objective number or metric — but it’s paramount to success,…



Wednesday, June 6th marked the official opening of the main conference for IRCE 2018 — and the keynote speakers certainly got things off to an exciting start. (Bleary-eyed and tired as many attendees, ourselves included, may have been.) David Gilboa, co-founder and co-CEO of Warby Parker, started things off by sharing the story of his enigmatic eyewear startup. One message that…



What Blogging Does For Your Business

Categories: Brand Authority, Writing
Published April 25, 2018

Written by Content Cucumber

Spoiler alert: it does a lot of good. It’s difficult to think of a single organization that would not benefit from content marketing. Blogging is as universally beneficial to businesses as advertising — because, in essence, blogs can be thought of as a uniquely engaging kind of advertising. Content marketing is powerful because it provides value to potential customers while improving…