What Do Your Clients Want to Read?

Categories: Audience, Writing
Published February 1, 2019

Written by Content Cucumber

It seems like every business that’s serious about ranking high on Google and engaging new customers has a blog. Unfortunately, the extent of “content strategy” for many businesses is to target a few SEO keywords without much consideration for the action human readers.  Let’s use a fictional desert parlor called Joe’s Gelatin Joint as an example. Maybe Joe hires an…



INTRODUCTION Every time we add a new client here at Content Cucumber, we begin by interviewing them about their company. There’s a few reasons why we do this. We want to understand their story, their message, and their target audience, for example. And we also need to know their goals: what are they looking to get out of content marketing?…



It’s not breaking news that people spend a lot of time on their phones. Just walk through any public space and the chances that you’ll catch someone’s eyes laser-focused on the screen in front of them is more likely than not. In fact, ComScore’s 2017 Cross Platform Future in Focus report suggests that the average American adult spends two hours and 51…



If you can connect to a computer, you are a content creator; but not all posts are created equal. The perfectly snapped photos you’re putting on Instagram are likely far better than the odd, slightly incoherent status updates your mom is posting on Facebook. Whether you’re a teenager trying to gain likes, or a business trying to grow your base, now…